How confident are you that your digital media strategy will suit the future media environment?

 digital media strategy for digital natives

Building a digital media strategy

Media businesses are facing unprecedented change – intense competition for advertising, more channels to communicate with consumers, vast organisational and skills challenges for teams.

Penmaen Media helps media organisations navigate the complex digital world, building practical digital strategies for media brands.

Carolyn Morgan, founder of Penmaen Media, has over 20 years strategic experience launching, acquiring, buying, growing and selling media businesses across print, digital and live events.  Carolyn launched a major conference and exhibition in 2010, the Specialist Media Show, with a workshop programme for specialist media owners to learn about new strategies, swap ideas with their peers and meet new suppliers and services.  In 2013 SIIA acquired the Specialist Media Show, and Carolyn helped them establish the European Division of SIIA and programmed a series of conferences and events.

Carolyn now focuses on advising individual media and publishing businesses on the best way to grow their digital revenues.


Key questions for your digital media strategy

We have helped independent media businesses create practical strategies to answer these questions:

  • How to upgrade our website to attract new customers
  • Building a customer database from web, mag, subs, events
  • Changing content types – what stays in print, what goes online
  • Developing a digital subscription proposition
  • Creating a marketing solutions proposition for advertisers
  • Launching and growing live and online events
  • Researching and developing a data and intelligence product
  • Reviewing a portfolio and assessing where to prioritise investment
  • Disposing of non-core media assets
  • Identifying complementary acquisitions and managing the purchase process
  • Negotiating strategic partnerships and joint ventures


Penmaen Media client list

Over the last 10 years, we have advised these organisations on their digital media strategy:

  • Emap
  • Guardian News and Media
  • Archant Specialist
  • Bauer Media
  • Elsevier
  • Thomas Telford (ICE)
  • RHS Media
  • IET
  • Puzzler Media
  • Press Association
  • RCNi
  • Newsbase
  • CDS Global
  • Newsquest Specialist Media
  • Trinity Mirror Regionals
  • Board Agenda
  • AV Buyer
  • CIOnet
  • Eye Magazine
  • Fish and Fly
  • Arts Professional
  • Tribune
  • ABC
  • FIPP
  • Practical Publishing
  • IOM3
  • The Art Newspaper
  • Primary Times
  • The Artist Publishing Company
  • WCN Publishing
  • The Location Guide
  • OPI
  • plus other niche consumer and b2b publishers.

Find out more

The Penmaen Media newsletter provides ideas and tips on digital media strategy for independent publishers –  sign up for future newsletters in the box on every page of this website.  Or follow Carolyn Morgan on @carolynrmorgan on twitter.

What makes us different?

  • We understand print, digital media and live events and how to combine them to best effect
  • We have access to a wide range of case studies of successful niche media businesses through the Specialist Media Show network
  • Our solutions are practical and we can help you implement them
  • We can work flexibly with your team and our network of digital media experts to provide as much support as you need

    Digital revolution in publishing and media: what’s changed and predictions for next decade

    October 6th, 2018

    How publishing has changed in the last decade! Back in 2008 digital basically meant websites, unwieldy content driven projects with a vaguely planned advertising revenue model.  They were considered a distraction from the main business which was print publications, sold on the newsstand or delivered by Royal Mail. Prompted by a somewhat unexpected 10 year […]

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