10 reasons for UK publishers to attend FIPP World Congress

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FIPP World Congress

I’m moderating the specialist theatre at the FIPP World Congress in London 9-11 October, and wanted to let you have a sneak peak at the agenda, which brings together the experiences of media businesses from around the world.

I have a special rate for my specialist publishing contacts to attend, saving significantly on the full rate – see details below….

The FIPP World Congress offers a rare chance for UK publishers to learn from media businesses from around the world sharing how they are tackling the challenges of digital technology and shifting audience behaviour, without travelling further than London.

With over 60 speakers in three theatres over two days in Tobacco Dock, London and 800 international delegates it’s a feast of ideas, inspiration and networking.

10 reasons for UK publishers to attend FIPP World Congress

1. Gain an insight into multiplatform strategy and future trends for publishers from media businesses from Brazil, Japan, US and Canada, and learn from the approach of pureplays like Refinery29 and Business Insider

2. Understand how established media organisations are driving significant change, from Immediate, Ascential, Prisma, Wiley, Forbes and Centaur; be inspired by the innovations of Ebner Media and Schibsted and explore the challenge of talent acquisition and retention

3. Discover how to build new forms of media into your content proposition – how AJ+ is using mobile, social, video, how Golf Digest is monetising video, latest experiments with AI and machine learning, examples of virtual and augmented reality, voice interface and even drone journalism

4. Hear about how Paris Match and Popsugar are growing audience engagement, Springer is building mobile engagement, and how Time Inc and Wearisma are growing influencer marketing

5. Learn about new revenue streams: how specialist publisher Immediate is growing e-commerce, the Times of India is developing awards and events, and Time Inc expands direct reader revenues.  Plus the start up perspective on brand extensions from The Enthusiast Network.

6. Get the latest tips on subscription marketing from the success story of The Economist, and hear how digital start-up The Business of Fashion built B2B membership revenues.

7. Become more optimistic about print, with stories about growing print magazines from Australian and German publishers

8. Explore new approaches to advertising as the Foundry shares its approach to native ads and PageFair discusses ad blocking.

9. Network with 800 senior media delegates from 40+ countries over two days, with informal lunches, networking drinks and organised evening events, plus the chance to pre-plan meetings with international delegates

10. Connect with innovative suppliers and services in the Tech theatre and in the exhibition

Special rate for specialist and independent publishers

The current early bird rate for non-members is £1990 – FIPP members pay £1590.  This rate expires on 31 July 2017.  This includes two full days of conference plus networking plus a dinner on the 9 October.

Full pricing info here

But as a speaker I can offer a greatly discounted rate for specialist and independent publishers who are not members of PPA or FIPP to attend the full conference. 

To see if you qualify, contact me and then I can send you a promotion code to use when you book.

Members of PPA or FIPP, please contact claire@fipp.com for information on how to book.

I look forward to seeing you in October!

About the author:

Carolyn Morgan has over twenty years experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on digital publishing strategy.

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