Sponsored content: how publishers can deliver value to advertisers

Sponsored content IA Schroder

Display advertising is declining, and advertisers are focussed on creating content.  So for media and publishing businesses to thrive, they need to collaborate with their ad clients to create and promote sponsored content.

How are clients marketing plans shifting in specialist markets, and how can publishers deliver greater value?

Based on recent conversations with niche publishers and their advertisers, here’s my summary of what clients are looking for and how publishers should respond.

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: ,

Why live events still matter for publishers

Festival of marketing gallery

When the world is connected and all content is digital, is there any point these days in publishers running live events, whether conferences, exhibitions or festivals?

Media is not the only sector to worry about the live vs digital experience.  Last week I met Shearer West, the newly appointed VC of Nottingham University, and she felt that higher education has also done some soul searching about the value of the lecture-based university experience.  But the HE sector has discovered that students still really value the inspiring, articulate, expert lecturer, and the chance to question and discuss in small groups; those in person experiences that digital learning can’t quite yet replicate.  And the sense of community created by living and studying with other students is just not possible when learning solo and remotely behind a screen.

So a sigh of relief for HE, and also for media businesses, especially in business sectors, who are seeing revenues from live events grow even while digital eats up their traditional print income.

In the last couple of months I have been interviewing senior B2B media execs for a report on events strategy.  You’ll have to wait till the Autumn for the full results, but it has made me reflect on the importance of live, in person occasions for a media brand…

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: , , ,

Building a valuable membership community

digital media experts

Most B2B media brands are now talking about “membership” rather than “subscriptions” – but what does this actually mean?  And more importantly, how can you create a meaningful membership proposition for your community?

The strategic intention is clear: if we can build greater affinity with our community then they are more likely to be loyal, and keep buying our content and attending our events, thus securing steady revenues in this uncertain world of advertising volatility.  And it does fit with the subtle shift for media businesses from being mostly about “products” to becoming more of a service to their community.

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: , , ,

10 reasons for UK publishers to attend FIPP World Congress

FIPP World Congress

I’m moderating the specialist theatre at the FIPP World Congress in London 9-11 October, and wanted to let you have a sneak peak at the agenda, which brings together the experiences of media businesses from around the world.

I have a special rate for my specialist publishing contacts to attend, saving significantly on the full rate – see details below….

The FIPP World Congress offers a rare chance for UK publishers to learn from media businesses from around the world sharing how they are tackling the challenges of digital technology and shifting audience behaviour, without travelling further than London.

With over 60 speakers in three theatres over two days in Tobacco Dock, London and 800 international delegates it’s a feast of ideas, inspiration and networking.

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags:

How publishers are getting into conversation with chatbots and messaging

Quartz chat app

Messaging apps are taking over the mobile internet, with rapid growth outpacing established social networks. Users like to communicate within a closed group, and notifications pop up on the lock screen, which is now functioning as the “new inbox.” Brands are starting to use simple chatbots for customer service, and it seems people like the more informal chat style interface.

Publishers, especially in news, are already experimenting with chatbots and using messaging platforms for distribution. Whilst revenues are currently limited, this is a channel that warrants further exploration.

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: , , , ,

Why audience data is key to digital subscriptions

Times uses popular content to build registrations

Even formerly sceptical publishers are now starting to consider developing stand alone paid online content, beyond the digital magazine replica bundled with a print subscription.

And the consistent message from those who are succeeding is that quality audience data and a real understanding of readers’ online behaviour are absolutely crucial to making subs marketing effective.

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: , ,

Seven surprising ideas from Digital Media Strategies 2017

Digital Media Strategies 2017

Now you may think you have a good handle on how media is changing, but there were some surprising ideas emerging from the Digital Media Strategies conference last week that might just challenge your views…

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: , , , ,

New approaches to paid content in Europe

Mediapart digital subscriptions

What online content will people pay for?  And how can publishers balance what they keep free and what is locked down?

Across Europe news media have been experimenting with different paid content models, and the Media Briefing’s recent report compiles a wide range of case studies.  I’ve picked out the ideas that caught my eye, and which might provide inspiration for business to business and consumer specialist publishers as well as news media.

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: , , ,

Q and A on Seven Smart Publishing Ideas

Digital publishing revolution

How can you turn new digital publishing trends into new revenues?

Questions from attendees at the “Seven Smart Publishing Ideas” webinar, focussing on user content, social content distribution, video and paywalls.

Listen to the recording here

Read the transcript of the webinar here

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: , , ,

Seven Smart Digital Publishing Ideas

Seven Smart Digital Publishing Ideas

Seven Smart Digital Publishing ideas

What are some of the latest trends in digital publishing and how are other media owners experimenting in developing new revenues?

This is the script of a webinar I presented for InPublishing.  You can listen to the full recording here.

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: , , , , , ,

Webinar recording of Seven Smart Digital Publishing Ideas

Seven Smart Digital Publishing Ideas

Recording of webinar presentation for InPublishing on Seven Smart Digital Publishing Ideas.

Digital is revolutionising publishing, and media owners need to experiment with new approaches.  This webinar looks at the main trends and discusses seven new ways to think about your media business.  Plus it shares some inspiring case studies.

If you’d like an informal discussion – over the phone or over a coffee – about how to apply these ideas to your media business, then please get in touch.

About the author

Carolyn Morgan has over twenty years experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on the topic of digital publishing strategy for media sector publishers and events.

 

 

 

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: , , , , , ,

Webinar recording of Building Value in Media Businesses

Webinar recording of Building Value in Media Businesses

This is a recording of the webinar presentation I gave on 24 Jan 2017 for InPublishing magazine about how to build long term value in media brands.

You can read the transcript of this presentation here.

And a summary of the Q and A here including some questions that were not broadcast.

If you’d like to have an informal discussion about how you could build value in your media business please get in touch for a conversation over the phone or over coffee.

About the author

Carolyn Morgan has over twenty years experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on the topic of digital publishing strategy for media sector publishers and events.

 

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: ,

Q and A on building value in media businesses

Q and A building value in media businesses

What is involved in building long term value into your media business?  I presented a webinar for InPublishing on this topic recently, and there were a wide variety of questions from the attendees.

Below are the questions about building long term value and my answers.  You can listen to a recording of the entire webinar here.

My presentation for the webinar is published in this article.

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags:

How to build a valuable media business

 Building a valuable media business

How can you build long term value in your media business?  Whether you have immediate plans to find external investors or sell outright, or simply want to secure a long term future for your staff and stakeholders, it pays to know how to build future value.

This article is based on a webinar I presented for InPublishing – you can access the recording of the webinar here.

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: , , , , , ,

Learning from digital transformation in media

Digital Transformation in Media

Digital Transformation in Media

Which media organisations have made the best digital transformation? And what can other businesses learn from the actions they have taken?

Here’s my summary of the big digital and technology trends, and six key steps that successful media businesses have taken to adapt to the new environment and make a successful digital transformation.

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: ,

Your seven digital publishing priorities for 2017

quartz mobile app

So here we are in 2017, in a world where the only certainty is continued technology change, and digital media continue to chomp away at print. How do businesses formerly known as publishers keep their audience engaged and secure their revenues?

Which trends do you need to take notice of and include in your plans for this year?

Well this is my suggested list of priorities…

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: , , , , ,

What next for digital magazines?

quantas

Six years ago the iPad launched and was hailed as the answer to falling print magazine circulation, enabling a digital edition to be available anywhere in the world. Publishers rushed to set up magazine apps, principally PDF replicas, although some invested in bespoke interactive editions. But many have struggled since to grow digital sales, be discovered on the app store and to develop advertising revenue.

Some former print publishers have been successful, with The Economist and The Week both enjoying strong digital subscription sales. And brand publishers are finding that digital editions provide them with international reach and greater customer loyalty. But digital only magazine launches are finding profits elusive, and many established print magazines are seeing sliding digital circulations.

Among the finalists in the 2016 Digital Magazine Awards are plenty of innovative publishers finding a large audience, but many digital magazines are still struggling. What has changed since the optimism of 2010 and how can we learn from the winners? There were plenty of alternative viewpoints shared at the Future of Magazine Media conference, from The Economist, John Brown, National Theatre and others.

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: ,

How to deal with disruption and encourage innovation

cbi-2016

The economic, social and political environment has never been so uncertain. At the CBI conference on 21 Nov in London, government, business leaders and insurgent tech firms discussed how to embrace technology disruption and foster innovation. The scope of the debate covered all sectors of the economy, and the role of government, but I believe there are plenty of lessons and ideas relevant to the media sector.

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: , , , , ,

Best practice in premium B2B data and intelligence products

data-intell

B2B publishing and media businesses are increasingly exploring how to create data and intelligence products for which they can charge a premium subscription, often £10,000 pa or more. Combining proprietary data-sets, user friendly search, and insightful analysis and forecasts, they help senior business decision-makers identify opportunities more easily and save research investment.

Earlier this year I interviewed several B2B media businesses and professional membership organisations that have successfully developed data and intelligence products, including Ascential, Euromoney, Centaur, IET, RICS, AROQ and Briefing Media. My report on my findings, which was sponsored by Merit Group, summarised the key lessons from their combined experiences.

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: , , ,

How digital has changed publishing since 2008 and a view of the future

penmaen-logo

Eight years ago I set up my consulting firm, Penmaen Media, with the intent of helping publishing and media businesses navigate the complex world of digital.

Life hasn’t got any simpler since 2008 – I thought to mark the anniversary I’d sum up the timeline of digital publishing challenges, and look ahead to the future.

Read the rest of this entry »

You can follow any responses to this entry through the RSS 2.0 feed;
or follow all entries (RSS) and comments (RSS) from Penmaen Media Ltd.

Tags: , , , , , ,

  • get the latest
    ideas & tips
    first with our

    newsletter

    Subscribe to our
    mailing list

    Is your organisation a....