Archive for the ‘agile publisher’ Category

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Planning for digital content promotion

Tuesday, November 14th, 2017
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Blue Planet promo clips

This article on digital content promotion is in a series exploring technology themes from Web Summit that are relevant to media brands.  Read about the other themes here.

Digital content is now increasingly discovered through social platforms and via influencers.  So media owners must work out their tactics for digital content promotion from the very earliest stages of planning new features, and become familiar with analysing data on how previously published content was discovered.   Content creators and media brands have to review their relationship with distribution platforms like Facebook.

So what can media brands learn from programme makers, influencers and digital publishers? (more…)

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Posted in agile publisher, business strategy, content, marketing, technology

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New frontiers in tech: what media brands can learn from web summit

Monday, November 13th, 2017
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Web Summit Lisbon 2017

Technology is enhancing and disrupting every sector of business and society, in every part of the world. Like a benign virus, technology can worm its way into any value chain, find efficiencies and share information transparently, automate and simplify processes. Startups are endlessly seeking markets that might pay for new and better services.

Web Summit in Lisbon in November 2017 brought together 60,000 people working in tech businesses, from aspiring startups to large corporations, from marketers to developers, plus investors and policymakers. New products were showcased and ethical problems explored in hundreds of talks and panel sessions. Hundreds of startups hustled for investment and partnerships. The energy, ingenuity and ambition of the movers and shakers in the tech ecosystem was awe-inspiring.

Nobody can ignore the pace of technology change, and what may seem futuristic and far-fetched on stage here will be affecting consumers and businesses in a matter of years, or maybe months.

So what trends should media brands be monitoring? I have summarised six key themes to be aware of:

(more…)

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Posted in agile publisher, b2b, business strategy, consumer, news, technology

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10 strategic themes for the future of publishing from FIPP Congress

Saturday, October 14th, 2017
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FIPP World Congress

What is the future of publishing and media brands?  Magazine media businesses from around the world gathered in London for FIPP Congress 9-11 October to share experiences and emerging business models, listen to tech innovations and navigate an increasingly complex world.

These are the top strategic themes I took away from the event. (more…)

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Posted in agile publisher, b2b, business strategy, consumer, content, events, marketing, people and culture

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How publishers are getting into conversation with chatbots and messaging

Tuesday, April 4th, 2017
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Quartz chat app

Messaging apps are taking over the mobile internet, with rapid growth outpacing established social networks. Users like to communicate within a closed group, and notifications pop up on the lock screen, which is now functioning as the “new inbox.” Brands are starting to use simple chatbots for customer service, and it seems people like the more informal chat style interface.

Publishers, especially in news, are already experimenting with chatbots and using messaging platforms for distribution. Whilst revenues are currently limited, this is a channel that warrants further exploration. (more…)

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Posted in agile publisher, business strategy, consumer, content

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Seven Smart Digital Publishing Ideas

Tuesday, January 31st, 2017
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Seven Smart Digital Publishing Ideas

Seven Smart Digital Publishing ideas

What are some of the latest trends in digital publishing and how are other media owners experimenting in developing new revenues?

This is the script of a webinar I presented for InPublishing.  You can listen to the full recording here. (more…)

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Posted in advertising, agile publisher, b2b, business strategy, commerce, consumer, content, marketing, Webinars

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Webinar recording of Seven Smart Digital Publishing Ideas

Monday, January 30th, 2017
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Seven Smart Digital Publishing Ideas

Recording of webinar presentation for InPublishing on Seven Smart Digital Publishing Ideas.

Digital is revolutionising publishing, and media owners need to experiment with new approaches.  This webinar looks at the main trends and discusses seven new ways to think about your media business.  Plus it shares some inspiring case studies.

If you’d like an informal discussion – over the phone or over a coffee – about how to apply these ideas to your media business, then please get in touch.

About the author

Carolyn Morgan has over twenty years experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on the topic of digital publishing strategy for media sector publishers and events.

 

 

 

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Posted in advertising, agile publisher, b2b, business strategy, consumer, content, events, In Publishing, marketing, Webinars

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How to deal with disruption and encourage innovation

Tuesday, November 22nd, 2016
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cbi-2016

The economic, social and political environment has never been so uncertain. At the CBI conference on 21 Nov in London, government, business leaders and insurgent tech firms discussed how to embrace technology disruption and foster innovation. The scope of the debate covered all sectors of the economy, and the role of government, but I believe there are plenty of lessons and ideas relevant to the media sector.

(more…)

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Posted in agile publisher, business strategy, people and culture

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How digital has changed publishing since 2008 and a view of the future

Thursday, October 27th, 2016
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penmaen-logo

Eight years ago I set up my consulting firm, Penmaen Media, with the intent of helping publishing and media businesses navigate the complex world of digital.

Life hasn’t got any simpler since 2008 – I thought to mark the anniversary I’d sum up the timeline of digital publishing challenges, and look ahead to the future. (more…)

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Posted in agile publisher, b2b, business strategy, consumer, content, marketing, opinions

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Next generation publishing: the CMS of the future

Monday, September 12th, 2016
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car-design-news

Now that media brands have to encompass multiple content types and be available on all digital devices, they need far more sophisticated systems for managing content and consumers.

Larger publishers can invest in their own in-house platforms, but keeping pace is more challenging for independent publishers with limited resources.

As part of a research project for Abacus e-media I interviewed a range of smaller and mid-sized publishers about their current pain points and future requirements for a content management system: this is how they currently see the world and their aspirations for managing digital content. This might give you some ideas on what to look for when choosing or developing your own content management system.

(more…)

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Posted in advertising, agile publisher, b2b, consumer, content, implementation, people and culture

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How independent publishers can compete better on digital

Wednesday, June 15th, 2016
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Digital media is rapidly changing consumer behaviour – so how can independent publishers keep up with the “big boys” when resources are limited?

As part of a research project with Abacus e-Media I have spoken in depth with several specialist publishers on how their digital needs are changing, their current frustrations with their publishing systems, and their future wish list.

Here is a preview of some of the key findings.

(more…)

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Posted in advertising, agile publisher, b2b, consumer, content, implementation

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10 smart digital media strategies

Friday, March 11th, 2016
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aj-plus

With dramatic shifts in how digital media is consumed, how can publishers evolve their digital strategy to keep up, or even to stay in business? I spent two days at Digital Media Strategies listening to a wide range of old and new media businesses sharing their experiences, from Washington Post to Al Jazeera, and from Schibsted to The Economist. This article is my take on the most important trends and smartest digital media strategies. (more…)

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Posted in advertising, agile publisher, b2b, business strategy, commerce, consumer, content, marketing, news, people and culture

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How next generation digital content is revolutionising print publishing

Monday, February 8th, 2016
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commissioning

Have we reached a tipping point in the print to digital continuum? Most publishers who started with print have considered digital as just being a capacious electronic archive for storing articles formerly published in print – or even entire replica editions.

But now more publishers are aiming for “digital first” or even “mobile first” publishing, causing some hard rethinking of what print is really for, and how a print edition of a publication (or media brand, if you prefer) adds value to readers. Digital descendants might just be in the process of forcing their print ancestors to evolve.

For readers are still a bit schizophrenic: they love the convenience of digital, and moan readily if websites don’t adapt beautifully to smartphone screens, but many also like the respite value, and offline immersion of printed magazines. So the print and digital offer, especially for paying subscribers, needs to be truly complementary but at the same time each incarnation has to provide value as a stand-alone product.

So what does this mean for publishers, and how must their editorial and production teams adapt processes and acquire new skills to deliver content in this new way? Based on my work with publishers going through this type of digital transformation, here are some ideas and tips to help the journey. (more…)

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Posted in agile publisher, b2b, content, implementation

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B2B Media Strategies – 12 principles for digital transformation

Friday, December 11th, 2015
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How can you transform a traditional B2B print publisher into a digital-first professional information provider? I chaired the B2B Media Strategies event in London on 9 December, where the speakers – from Penton, Bonnier, Centaur and IDG had very impressive stories to tell, shifting the balance of revenues significantly from print to digital.

 

So what have these companies learnt about digital transformation – and how can other B2B publishers apply these lessons? Here’s my take on 12 principles for reinventing your B2B media business. (more…)

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Posted in advertising, agile publisher, b2b, business strategy, content, events, marketing

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How to create reader-centric digital magazines

Friday, November 13th, 2015
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I was asked to contribute a perspective to the Digital Magazine Summit on 11 Nov 2015 and chose to focus on the importance of creating truly reader centric digital magazines: here’s the text of my speech:

Digital magazines have evolved significantly in the last five years, but too many of them still seem to serve the false masters of technology and the publisher. Most still seem to be simply a catalogue of over clever digital animation and an expensive dumping ground for content originally created for a different purpose. Or possibly even worse, a slavish digital replica of pages designed for a completely different reading experience – a paper magazine. (more…)

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Posted in agile publisher, business strategy, consumer, content, marketing

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Surfing the chaos wave – 8 insights for the future of B2B media

Wednesday, October 28th, 2015
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Markets are changing ever faster: technology cycles are speeding up, customers are becoming ever more demanding, competition can come from any region of the globe and completely unexpected directions, and advertising and marketing spend is evolving away from traditional media.

This wave of chaos can seem overwhelming to B2B media organisations, but maybe rather than being swamped by the deluge, there are ways to successfully surf it and discover new sources of value.

At the IIN Conference on 22 October, media business leaders from the likes of WGSN, Bloomberg, Incisive, Centaur, Euromonitor, Sigaria, CRU and other progressive ambitious B2B publishers, shared their experiences and provided guidance on not only surviving but thriving amid the technology deluge.

These are the eight main themes I took away from the day…

(more…)

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Posted in agile publisher, b2b, business strategy, content, marketing, news, people and culture

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Building Data & Intelligence Products: the new frontier in B2B media

Monday, October 12th, 2015
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The pinnacle of the B2B product pyramid is now data-driven intelligence products, which transform flat data into interactive insight that supports key business decisions, and can command prices in excess of £10,000pa.

No wonder most B2B media organisations, having climbed up the ladder of subscriptions, enterprise subscriptions and premium memberships, want to uncover data-driven opportunities, which can help them grow subscription revenues and become thought leaders in a specialist field.

See my previous article on how the B2B media paid content pyramid is constructed.

Merit Group and FEB Digital ran an event on 2 October hosted by PPA, on building successful data products, which explored the nuts and bolts of the process from identifying the opportunity to build to launch to refinement and tuning, with plenty of real world examples and demonstrations of the latest data collection techniques. Vaughan Evans of FEB focussed on the practicalities of managing an NPD process for data and intelligence products, while Con Conlon of Merit Group demonstrated some impressive automated online data tools.

If you missed it, and are considering developing a data product, here are the highlights: (more…)

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Posted in agile publisher, b2b, business strategy, content, marketing

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How publishers can side-step ad blockers: 10 ideas

Tuesday, September 8th, 2015
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While b2b publishers can charge high prices for premium subscription services, or make money from marketing paid conferences, it’s always been harder for consumer publishers to extract as much cash from their digital audiences.

Most have until now focussed on advertising-funded models, but with the growth of online ad inventory from the likes of Facebook and the resulting collapse in CPMs, that’s no longer enough.  And now the next nail in the consumer advertising coffin is ad blockers – for large publishers this is reducing their available audience quite severely. (more…)

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Posted in advertising, agile publisher, business strategy, consumer, content, events, news

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Breaking and remaking business media

Wednesday, June 17th, 2015
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This article was first published in In Publishing magazine

The digital revolution came early and abruptly for business to business publishers, excising lucrative recruitment advertising and undermining the traditional print controlled circulation model.  Mobile, tech savvy, cost focussed, disloyal business executives were quick to seek free sources of content and take advantage of new free or low-cost digital tools to gain relevant market insights or make new connections.

So business to business media organisations, once the gatekeepers of business-critical news and information, have had to re-examine their business sharpish, or risk extinction.  Those that have already emerged successfully from this traumatic period have reinvented themselves as subscription driven business intelligence sources, orchestrators of specialist international professional communities, or smart providers of commercial marketing solutions.

Which means there is plenty to learn from these pioneers for publishers a little further behind in the digital evolutionary curve. (more…)

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Posted in agile publisher, b2b, business strategy, content, In Publishing, marketing

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How to become an agile publisher

Wednesday, June 17th, 2015
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This article was previously published in In Publishing Magazine

Digital device proliferation, demanding customers, technical challenges, disruptive competition, lack of visibility…. No wonder traditional publishers are feeling slightly dizzy.

Now that consumer and business people alike expect content not only to be instantly available on whatever is their latest mobile device, but also easy to explore, slice, dice, customise and comment upon, creators of print magazines and simple websites are somewhat bewildered by what to do next.  How can they decide what digital services to develop, how to acquire new skills, and how to energise their teams to think differently?  And with digital advertising now making up over half of total UK adspend, while print ads continue their gentle decline, the impetus for change becomes ever stronger. (more…)

Posted in agile publisher, b2b, business strategy, consumer, content, implementation, In Publishing, people and culture

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10 quietly revolutionary trends in digital news from RISJ

Wednesday, June 17th, 2015
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The way we all consume news is a strong indication of digital trends across the whole publishing and media sector. So the latest Digital News Report from the Reuters Institute for the Study of Journalism (RISJ) is definitely worth a read. I believe it unearths some subtle trends in consumer behaviour and corporate moves that could be quietly revolutionary. (more…)

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Posted in agile publisher, business strategy, consumer, content, news

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