Archive for the ‘commerce’ Category

Seven new digital business models for media owners

Thursday, April 12th, 2018
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Future plc revenue sources

Publishers are exploring a range of new business models to reduce their reliance on advertising, grow digital revenues and develop multiple revenue sources. Some are focussing on subscriptions and other premium paid services, others exploring e-commerce and affiliates, or reinventing their approach to advertising.

Below are seven approaches to new digital business models with examples from the speakers at the Digital Innovators Summit in Berlin:

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Posted in b2b, business strategy, commerce, consumer, content, technology

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Seven surprising ideas from Digital Media Strategies 2017

Wednesday, March 1st, 2017
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Digital Media Strategies 2017

Now you may think you have a good handle on how media is changing, but there were some surprising ideas emerging from the Digital Media Strategies conference last week that might just challenge your views…

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Posted in advertising, b2b, business strategy, commerce, consumer, content

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Seven Smart Digital Publishing Ideas

Tuesday, January 31st, 2017
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Seven Smart Digital Publishing Ideas

Seven Smart Digital Publishing ideas

What are some of the latest trends in digital publishing and how are other media owners experimenting in developing new revenues?

This is the script of a webinar I presented for InPublishing.  You can listen to the full recording here. (more…)

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Posted in advertising, agile publisher, b2b, business strategy, commerce, consumer, content, marketing, Webinars

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How to build a valuable media business

Wednesday, January 25th, 2017
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 Building a valuable media business

How can you build long term value in your media business?  Whether you have immediate plans to find external investors or sell outright, or simply want to secure a long term future for your staff and stakeholders, it pays to know how to build future value.

This article is based on a webinar I presented for InPublishing – you can access the recording of the webinar here. (more…)

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Posted in b2b, business strategy, commerce, consumer, content, events, marketing, people and culture, Webinars

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What next for digital magazines?

Friday, December 2nd, 2016
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quantas

Six years ago the iPad launched and was hailed as the answer to falling print magazine circulation, enabling a digital edition to be available anywhere in the world. Publishers rushed to set up magazine apps, principally PDF replicas, although some invested in bespoke interactive editions. But many have struggled since to grow digital sales, be discovered on the app store and to develop advertising revenue.

Some former print publishers have been successful, with The Economist and The Week both enjoying strong digital subscription sales. And brand publishers are finding that digital editions provide them with international reach and greater customer loyalty. But digital only magazine launches are finding profits elusive, and many established print magazines are seeing sliding digital circulations.

Among the finalists in the 2016 Digital Magazine Awards are plenty of innovative publishers finding a large audience, but many digital magazines are still struggling. What has changed since the optimism of 2010 and how can we learn from the winners? There were plenty of alternative viewpoints shared at the Future of Magazine Media conference, from The Economist, John Brown, National Theatre and others.

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Posted in advertising, commerce, consumer, content, marketing

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10 smart digital media strategies

Friday, March 11th, 2016
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With dramatic shifts in how digital media is consumed, how can publishers evolve their digital strategy to keep up, or even to stay in business? I spent two days at Digital Media Strategies listening to a wide range of old and new media businesses sharing their experiences, from Washington Post to Al Jazeera, and from Schibsted to The Economist. This article is my take on the most important trends and smartest digital media strategies. (more…)

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Posted in advertising, agile publisher, b2b, business strategy, commerce, consumer, content, marketing, news, people and culture

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What publishers can learn from global media and internet trends

Wednesday, June 3rd, 2015
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Even small publishers should take note of the big shifts in the digital media landscape, as they will affect their business in the next few years.

Respected analyst and forecaster Mary Meeker of KPCB recently published their annual 200 slide report on Internet Trends.  In case you haven’t got around to reading it yet, I’ve picked out the top insights that could affect all publishing businesses.

But let’s start with the Zenith Optimedia consumption forecasts predicting how media behaviour will change worldwide. (more…)

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Posted in advertising, agile publisher, b2b, business strategy, commerce, consumer, content

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20 insights for publishers from 2013 PPA conference

Sunday, May 12th, 2013
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The magazine industry seemed less defensive about print and more open to new ways to expand media brands onto web, mobile, events, retailing and more at the PPA annual Conference on 8 May.  These are my top 20 insights from the day. (more…)

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Posted in b2b, business strategy, commerce, consumer, content, events, marketing

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Seven Steps to a lucky 2013 for specialist publishers

Tuesday, January 1st, 2013
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So how do you think the post-Christmas mobile world will affect how your audience wants to consume and pay for content?  Now that a third of adults in the US own an e-reader or tablet, will British consumers be far behind?  What does all this mean for specialist consumer or b2b publishers – and how can you get your niche media business onto a winning streak for 2013?

Here’s my 7 steps to help niche publishers improve their luck this year. (more…)

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Posted in advertising, b2b, business strategy, commerce, consumer, content, marketing

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E-commerce tips for specialist media owners

Tuesday, October 6th, 2009
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Most specialist media owners are well aware that consumers’ purchase journeys often start with their product reviews.  It’s all too easy though for users to browse reviews online, then go to search retail sites, and the publisher gets no benefit from their content.  So many specialist media owners are experimenting with ways to take a share of e-commerce revenues, without having to get involved in handling stock, taking money, despatch or returns.. There’s no perfect solution as yet, especially if you don’t have the funds or skills to develop an in-house e-commerce engine.  Here are some examples of different approaches, that might provide you with some tips: (more…)

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Posted in b2b, commerce, consumer

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What can you learn for your site from The Sun Bingo?

Saturday, January 31st, 2009
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I attended an AOP forum this week where, amongst others, Jim Mullen, Head of Digital Commercial for News International, shared the story of Sun Bingo, a huge revenue earner for NI.  What can you learn from his experience if you want to develop new revenue sources on your site and you don’t quite have the Sun’s Budget? Here’s some useful tips… (more…)

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Posted in commerce, consumer

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How to create value from a website for a free publication

Friday, January 23rd, 2009
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Publications that already sell print subscriptions have an obvious revenue source from their online activity, but what do you do if your print business is free distribution and ad-funded?  Here’s some ideas to get you thinking differently about how you can create value: (more…)

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Posted in advertising, business strategy, commerce, content

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Issues for publishers considering e-commerce

Saturday, January 17th, 2009
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With advertising revenues stagnating, many publishers are turning to e-commerce.  Beware the risk of price competition, and take care to work out what non-price USP you can develop.  Here’s some issues to consider before you step onto the dark side… (more…)

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Posted in advertising, business strategy, commerce, consumer, implementation

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