Archive for the ‘consumer’ Category

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Digital revolution in publishing and media: what’s changed and predictions for next decade

Saturday, October 6th, 2018
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How publishing has changed in the last decade! Back in 2008 digital basically meant websites, unwieldy content driven projects with a vaguely planned advertising revenue model.  They were considered a distraction from the main business which was print publications, sold on the newsstand or delivered by Royal Mail.

Prompted by a somewhat unexpected 10 year anniversary for my digital media consultancy business, Penmaen Media, I thought I’d have a stab at summing up the main changes in the last decade. And, more dangerously, venture to predict what media might look like in 2028. (more…)

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Posted in advertising, b2b, business strategy, consumer, content, marketing, subscriptions, technology

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What digital news trends mean for specialist media businesses

Sunday, August 19th, 2018
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The annual Digital News Report by the Reuters Institute for the study of journalism (RISJ) is a comprehensive look at trends in online news across the world. Whilst news itself is a specific discipline, I have found that people’s behaviour in consuming digital news content provides clues for future trends that will affect all media businesses. To save you reading the full 144 page report, these are my main insights for specialist publishers planning their digital strategy.

 

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Posted in b2b, business strategy, consumer, content, technology

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Seven insights for digital publishers

Sunday, July 22nd, 2018
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Future grows ecommerce revenue

New ideas for digital publishers were shared at the Digital Publishing Innovation Summit in June, with speakers from traditional and digital startup publishers, agencies, brands and broadcasters sharing their latest experiences. I moderated the first day of the summit, and these were my seven top insights for ambitious digital publishers. (more…)

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Posted in advertising, b2b, business strategy, commerce, consumer, content, marketing, technology

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What today’s media can learn from EMAPs launch success

Monday, May 21st, 2018
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What made EMAP so great at launching magazines? And what can today’s media learn?

 

In the 80s and 90s, EMAP was a force of nature in the magazine world, launching an endless stream of lifestyle, sports and hobby magazines, from Q and Empire to Today’s Golfer, More and heat. One of the architects of this stream of creativity was Dave Hepworth, who was interviewed in a rather dark and stuffy room by Colin Morrison recently in an event organised by The Media Society.

As a former EMAP staffer (16 years all told) I have to declare a slight interest, and bias, but this nostalgia trip did set me thinking about exactly why EMAP was so successful then, what has changed and what lessons if any, are still relevant to media organisations in 2018? (more…)

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Posted in business strategy, consumer, content, marketing, news

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Five future tech trends that media businesses need to watch

Friday, April 13th, 2018
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Alexa News skills

Technology developments that only recently felt in the realms of science fiction: such as voice and visual search, AI and blockchain are now being explored by innovative digital media businesses.

At the Digital Innovators Summit in Berlin in March, some mind blowing concepts were shared, and the audience of publishers realised that they needed to do some more research.

These are five technologies that you need to watch… (more…)

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Posted in b2b, business strategy, consumer, content, technology

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Seven new digital business models for media owners

Thursday, April 12th, 2018
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Future plc revenue sources

Publishers are exploring a range of new business models to reduce their reliance on advertising, grow digital revenues and develop multiple revenue sources. Some are focussing on subscriptions and other premium paid services, others exploring e-commerce and affiliates, or reinventing their approach to advertising.

Below are seven approaches to new digital business models with examples from the speakers at the Digital Innovators Summit in Berlin:

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Posted in b2b, business strategy, commerce, consumer, content, technology

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The new digital storytelling rules: how journalism is changing

Wednesday, April 11th, 2018
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Atomised content for multiple platforms

Digital storytelling is different to traditional print journalism. As mobile becomes the default device and visuals beat text, journalism is changing. Navigation is based on tap and swipe, video commands attention, graphics and quotes communicate better than copy. Distribution on third party platforms is essential to reach an audience. We are drowning in data on user behaviour, and only just grasping how to understand what it is telling us. Most publishers are aspiring to build paid subscriptions to reduce dependence on advertising revenues.

So how are publishers and journalists adapting their editorial craft for digital media? There were plenty of smart ideas available at the FIPP/VDZ Digital Innovators Summit in Berlin – here’s my top four themes. (more…)

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Posted in b2b, business strategy, consumer, content, technology

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How should publishers engage with social platforms?

Tuesday, April 3rd, 2018
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Economist on Snapchat

Facebook and their ilk have become an important part of digital content distribution and promotion. But how should publishers navigate the minefield of tech giants and social platforms to reach a global audience without losing direct contact with their readers, or losing control of their data? There was plenty of debate at the FIPP/VDZ Digital Innovators Summit in Berlin about social strategies; in this article I have summarised what seems to be working on both sides of the Atlantic. (more…)

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Posted in b2b, business strategy, consumer, content, marketing, technology

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New thinking on Digital Subscriptions: 8 successful strategies

Thursday, March 29th, 2018
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Digital subs mobile options

Digital subscriptions for online content have maybe just reached the tipping point.  Free content, ad-funded business models are struggling, and traditional print publishers are now focussing on building a compelling digital subs proposition.

A growing number of publishers are refocussing their business model towards subscriptions.  The New Yorker now has 65% of its revenues coming from readers, and paid circulation is growing at a rate of 12.3%.  The Economist is now financially sustainable on subscriptions alone. BILD has grown from zero to over 300k digital subs in 8 years.

Digital subscriptions were a hot topic of conversation at the Digital Innovators Summit in Berlin, organised by FIPP and VDZ.  I chaired a panel discussion on reader revenues and there were multiple presentations from European and North American publishers on their subscription strategy. (more…)

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Posted in b2b, business strategy, consumer, marketing

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How tech will affect your readers and your media business and what you should do

Tuesday, February 13th, 2018
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Revenue sources for media businesses RISJ

Digital technology is changing how people want to consume news and content, and how media businesses must evolve. Publishers will need to change how they package and present stories, how they attract attention, and how they generate new revenues.

The RISJ have made a number of predictions of trends for journalism and media, based on their research primarily among news organisations worldwide. You can download the full RISJ report here.

This is my interpretation of how these trends will affect more specialist media businesses and what you might need to do… (more…)

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Posted in advertising, b2b, business strategy, consumer, content, marketing, technology

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How artificial intelligence could affect media brands

Tuesday, November 14th, 2017
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AI landscape

This article on how artificial intelligence could affect media brands is part of a series on key themes in new technology and their likely impact on media brands – from the Web Summit 2017.  Read about the other trends here.

Artificial intelligence was everywhere at Web Summit – from the high profile Chief Humanoid Sophia to the use of chatbots for customer service and machine learning to analyse mountains of data.  AI is also behind the real time natural language processing of Amazon’s Alexa, which could revolutionise how people search for answers to their problems.

So what are the main developments in AI and what are the implications for media brands? (more…)

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Posted in b2b, business strategy, consumer, content, technology

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New digital storytelling: video, VR and AR

Monday, November 13th, 2017
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This article about new digital storytelling with video, VR and AR is in a series exploring key themes in technology from the Web Summit in Lisbon and how they may impact on media brands. Read about the other themes here.

Video already drives engagement on mobile and social.  So media brands need to adapt to this form of story telling and engaging audiences. But the gaming and entertainment industry, in search of more immersive experiences, are already developing augmented reality (AR), volumetric video and virtual reality (VR). As mobile devices evolve to be capable of handling these forms of content, consumers will become used to these new visual experiences, and media owners will need to develop new ways to present content.

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New frontiers in tech: what media brands can learn from web summit

Monday, November 13th, 2017
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Web Summit Lisbon 2017

Technology is enhancing and disrupting every sector of business and society, in every part of the world. Like a benign virus, technology can worm its way into any value chain, find efficiencies and share information transparently, automate and simplify processes. Startups are endlessly seeking markets that might pay for new and better services.

Web Summit in Lisbon in November 2017 brought together 60,000 people working in tech businesses, from aspiring startups to large corporations, from marketers to developers, plus investors and policymakers. New products were showcased and ethical problems explored in hundreds of talks and panel sessions. Hundreds of startups hustled for investment and partnerships. The energy, ingenuity and ambition of the movers and shakers in the tech ecosystem was awe-inspiring.

Nobody can ignore the pace of technology change, and what may seem futuristic and far-fetched on stage here will be affecting consumers and businesses in a matter of years, or maybe months.

So what trends should media brands be monitoring? I have summarised six key themes to be aware of:

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Posted in agile publisher, b2b, business strategy, consumer, news, technology

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10 strategic themes for the future of publishing from FIPP Congress

Saturday, October 14th, 2017
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FIPP World Congress

What is the future of publishing and media brands?  Magazine media businesses from around the world gathered in London for FIPP Congress 9-11 October to share experiences and emerging business models, listen to tech innovations and navigate an increasingly complex world.

These are the top strategic themes I took away from the event. (more…)

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Posted in agile publisher, b2b, business strategy, consumer, content, events, marketing, people and culture

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Sponsored content: how publishers can deliver value to advertisers

Tuesday, June 13th, 2017
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Sponsored content IA Schroder

Display advertising is declining, and advertisers are focussed on creating content.  So for media and publishing businesses to thrive, they need to collaborate with their ad clients to create and promote sponsored content.

How are clients marketing plans shifting in specialist markets, and how can publishers deliver greater value?

Based on recent conversations with niche publishers and their advertisers, here’s my summary of what clients are looking for and how publishers should respond.

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10 reasons for UK publishers to attend FIPP World Congress

Tuesday, May 2nd, 2017
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FIPP World Congress

I’m moderating the specialist theatre at the FIPP World Congress in London 9-11 October, and wanted to let you have a sneak peak at the agenda, which brings together the experiences of media businesses from around the world.

I have a special rate for my specialist publishing contacts to attend, saving significantly on the full rate – see details below….

The FIPP World Congress offers a rare chance for UK publishers to learn from media businesses from around the world sharing how they are tackling the challenges of digital technology and shifting audience behaviour, without travelling further than London.

With over 60 speakers in three theatres over two days in Tobacco Dock, London and 800 international delegates it’s a feast of ideas, inspiration and networking. (more…)

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Posted in b2b, business strategy, consumer, content, events

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How publishers are getting into conversation with chatbots and messaging

Tuesday, April 4th, 2017
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Quartz chat app

Messaging apps are taking over the mobile internet, with rapid growth outpacing established social networks. Users like to communicate within a closed group, and notifications pop up on the lock screen, which is now functioning as the “new inbox.” Brands are starting to use simple chatbots for customer service, and it seems people like the more informal chat style interface.

Publishers, especially in news, are already experimenting with chatbots and using messaging platforms for distribution. Whilst revenues are currently limited, this is a channel that warrants further exploration. (more…)

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Posted in agile publisher, business strategy, consumer, content

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Why audience data is key to digital subscriptions

Wednesday, March 29th, 2017
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Times uses popular content to build registrations

Even formerly sceptical publishers are now starting to consider developing stand alone paid online content, beyond the digital magazine replica bundled with a print subscription.

And the consistent message from those who are succeeding is that quality audience data and a real understanding of readers’ online behaviour are absolutely crucial to making subs marketing effective. (more…)

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Seven surprising ideas from Digital Media Strategies 2017

Wednesday, March 1st, 2017
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Digital Media Strategies 2017

Now you may think you have a good handle on how media is changing, but there were some surprising ideas emerging from the Digital Media Strategies conference last week that might just challenge your views…

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Posted in advertising, b2b, business strategy, commerce, consumer, content

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New approaches to paid content in Europe

Monday, February 20th, 2017
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Mediapart digital subscriptions

What online content will people pay for?  And how can publishers balance what they keep free and what is locked down?

Across Europe news media have been experimenting with different paid content models, and the Media Briefing’s recent report compiles a wide range of case studies.  I’ve picked out the ideas that caught my eye, and which might provide inspiration for business to business and consumer specialist publishers as well as news media. (more…)

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Posted in b2b, consumer, content, marketing

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