Archive for the ‘events’ Category

« Older Entries

Why B2B media brands need an events strategy

Wednesday, February 7th, 2018
Share

fleet news awards

While digital tech grabs the headlines, what with AI and VR and AR et al, one of the strongest growing revenue sources for media brands is low tech, face to face, in person events.

Over the last year I have had in depth conversations with several B2B leaders convinced that live events are a strategic part of their future, as part of a joint research project with Helen Coetzee of MPG.  This article explores why events work so well and how they can add value to your media business. (more…)

Tags: , , ,
Posted in b2b, business strategy, events

No Comments »

Webinar: 10 Practical Strategies for the Future of B2B Media

Sunday, February 4th, 2018
Share

 

This is the recording of a webinar I presented on Navigating the Future of B2B Media: 10 Practical Strategies, for InPublishing Magazine on 30 Jan 2018.  I consider the importance of events, data and intelligence products, customer insight, content marketing solutions, marketing automation and the digital talent gap.

Below is a summary of the Q&A session after the webinar, covering topics from paid subscriptions to the future of display advertising, artificial intelligence, social media, the future for print and the potential of virtual reality technologies for publishers. (more…)

Tags: , , , , , , , , ,
Posted in b2b, business strategy, content, events, In Publishing, technology, Webinars

No Comments »

Navigating the future of B2B Media: 10 practical strategies

Thursday, January 4th, 2018
Share

Business to business media is in a state of flux, with subscribers and advertisers’ own businesses changing fast thanks to technology and internationalisation. The organisations formerly known as B2B publishers are having to reinvent themselves as information services, networking facilitators, lead generators and marketing solutions consultants.

Where are the nuggets of future value in this more complex environment for B2B media? How should publishing leaders be evolving their brands?

Over this year I’ve been working with several B2B publishers on aspects of their digital strategy, and also interviewed ten B2B leaders as part of a research project for Merit Group. This article summarises my observations on how to create long term value in B2B media. (more…)

Tags: , , , , ,
Posted in b2b, business strategy, content, events, people and culture, technology

No Comments »

Building communities at B2B events: learning from Web Summit 2017

Monday, December 18th, 2017
Share

Events are a growing part of B2B media portfolios, building brands and increasing revenues. A successful event, however, is about more than the speakers, sponsors and content: delegates are keen to use live events to expand their network and make new connections. So building a community in advance of the event is increasingly important. I’ve looked in depth at one event, Web Summit, which has always focussed on networking, and drawn out some ideas which could be applied to other B2B events. (more…)

Tags: , ,
Posted in b2b, events, marketing

No Comments »

10 strategic themes for the future of publishing from FIPP Congress

Saturday, October 14th, 2017
Share

FIPP World Congress

What is the future of publishing and media brands?  Magazine media businesses from around the world gathered in London for FIPP Congress 9-11 October to share experiences and emerging business models, listen to tech innovations and navigate an increasingly complex world.

These are the top strategic themes I took away from the event. (more…)

Tags: , , , , , , , , , , , , ,
Posted in agile publisher, b2b, business strategy, consumer, content, events, marketing, people and culture

No Comments »

Why live events still matter for publishers

Monday, June 12th, 2017
Share

Festival of marketing gallery

When the world is connected and all content is digital, is there any point these days in publishers running live events, whether conferences, exhibitions or festivals?

Media is not the only sector to worry about the live vs digital experience.  Last week I met Shearer West, the newly appointed VC of Nottingham University, and she felt that higher education has also done some soul searching about the value of the lecture-based university experience.  But the HE sector has discovered that students still really value the inspiring, articulate, expert lecturer, and the chance to question and discuss in small groups; those in person experiences that digital learning can’t quite yet replicate.  And the sense of community created by living and studying with other students is just not possible when learning solo and remotely behind a screen.

So a sigh of relief for HE, and also for media businesses, especially in business sectors, who are seeing revenues from live events grow even while digital eats up their traditional print income.

In the last couple of months I have been interviewing senior B2B media execs for a report on events strategy.  You’ll have to wait till the Autumn for the full results, but it has made me reflect on the importance of live, in person occasions for a media brand…

(more…)

Tags: , , ,
Posted in b2b, business strategy, events, opinions

No Comments »

10 reasons for UK publishers to attend FIPP World Congress

Tuesday, May 2nd, 2017
Share

FIPP World Congress

I’m moderating the specialist theatre at the FIPP World Congress in London 9-11 October, and wanted to let you have a sneak peak at the agenda, which brings together the experiences of media businesses from around the world.

I have a special rate for my specialist publishing contacts to attend, saving significantly on the full rate – see details below….

The FIPP World Congress offers a rare chance for UK publishers to learn from media businesses from around the world sharing how they are tackling the challenges of digital technology and shifting audience behaviour, without travelling further than London.

With over 60 speakers in three theatres over two days in Tobacco Dock, London and 800 international delegates it’s a feast of ideas, inspiration and networking. (more…)

Tags:
Posted in b2b, business strategy, consumer, content, events

No Comments »

Webinar recording of Seven Smart Digital Publishing Ideas

Monday, January 30th, 2017
Share

Seven Smart Digital Publishing Ideas

Recording of webinar presentation for InPublishing on Seven Smart Digital Publishing Ideas.

Digital is revolutionising publishing, and media owners need to experiment with new approaches.  This webinar looks at the main trends and discusses seven new ways to think about your media business.  Plus it shares some inspiring case studies.

If you’d like an informal discussion – over the phone or over a coffee – about how to apply these ideas to your media business, then please get in touch.

About the author

Carolyn Morgan has over twenty years experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on the topic of digital publishing strategy for media sector publishers and events.

 

 

 

Tags: , , , , , ,
Posted in advertising, agile publisher, b2b, business strategy, consumer, content, events, In Publishing, marketing, Webinars

No Comments »

How to build a valuable media business

Wednesday, January 25th, 2017
Share

 Building a valuable media business

How can you build long term value in your media business?  Whether you have immediate plans to find external investors or sell outright, or simply want to secure a long term future for your staff and stakeholders, it pays to know how to build future value.

This article is based on a webinar I presented for InPublishing – you can access the recording of the webinar here. (more…)

Tags: , , , , , ,
Posted in b2b, business strategy, commerce, consumer, content, events, marketing, people and culture, Webinars

No Comments »

Your seven digital publishing priorities for 2017

Tuesday, January 3rd, 2017
Share

quartz mobile app

So here we are in 2017, in a world where the only certainty is continued technology change, and digital media continue to chomp away at print. How do businesses formerly known as publishers keep their audience engaged and secure their revenues?

Which trends do you need to take notice of and include in your plans for this year?

Well this is my suggested list of priorities… (more…)

Tags: , , , , ,
Posted in advertising, b2b, business strategy, consumer, content, events, implementation

1 Comment »

B2B Media Strategies – 12 principles for digital transformation

Friday, December 11th, 2015
Share

How can you transform a traditional B2B print publisher into a digital-first professional information provider? I chaired the B2B Media Strategies event in London on 9 December, where the speakers – from Penton, Bonnier, Centaur and IDG had very impressive stories to tell, shifting the balance of revenues significantly from print to digital.

 

So what have these companies learnt about digital transformation – and how can other B2B publishers apply these lessons? Here’s my take on 12 principles for reinventing your B2B media business. (more…)

Tags: , , , , , ,
Posted in advertising, agile publisher, b2b, business strategy, content, events, marketing

No Comments »

How publishers can side-step ad blockers: 10 ideas

Tuesday, September 8th, 2015
Share

While b2b publishers can charge high prices for premium subscription services, or make money from marketing paid conferences, it’s always been harder for consumer publishers to extract as much cash from their digital audiences.

Most have until now focussed on advertising-funded models, but with the growth of online ad inventory from the likes of Facebook and the resulting collapse in CPMs, that’s no longer enough.  And now the next nail in the consumer advertising coffin is ad blockers – for large publishers this is reducing their available audience quite severely. (more…)

Tags: , , , , , ,
Posted in advertising, agile publisher, business strategy, consumer, content, events, news

1 Comment »

How to launch a successful live event

Wednesday, June 17th, 2015
Share

This article was first published in InPublishing Magazine

Many publishers are venturing into live events – whether paid conferences or large scale paid or free exhibitions – as an additional source of revenue, providing their audience with live content and networking, and sponsors with the chance for face to face conversations with senior decision-makers.  EMAP estimates that a third of revenues from its B2B brands, which include Nursing Times and Retail Week, derive from live events.  Econsultancy has used its large community of digital marketers to develop a profitable series of conferences and large scale events.  And Future, despite its recent travails, made a big success of launching Photography Live at the NEC last year.

But planning a launch event can be daunting: how can you ensure that you attract the right audience, deliver a good experience and satisfy commercial sponsors? (more…)

Tags: , ,
Posted in b2b, consumer, events, In Publishing

No Comments »

Five practical ideas for digital media transformation

Thursday, March 5th, 2015
Share

All publishing businesses are grappling with the challenge of developing new digital revenues for established media brands.  The experience hill they have to climb is as much about culture, organisation and skills as it is about technology. So the real world case studies on show at Publishing Media Expo last week were as interesting for their insights on how to effect digital change as they were for new tech advances. These are the smart ideas I noted from the day. (more…)

Tags: , , ,
Posted in agile publisher, b2b, business strategy, content, events

No Comments »

How a community means a conference can add value all year

Sunday, October 12th, 2014
Share

Conference organisers traditionally obsess about venues, catering, AV and deadlines, and there is no doubt that a little bit of control-freakery makes for a slick and crisis-free day.  But are they missing the bigger picture?  When the stands have been cleared away and the last lingering delegates have left the bar, what is the real value that the organiser has delivered to customers? And why do publishers have an unfair advantage when running events? (more…)

Tags: , ,
Posted in b2b, business strategy, content, events, marketing

No Comments »

How to launch a successful live event: 7 crucial steps

Wednesday, September 10th, 2014
Share

Many publishers are venturing into live events – whether paid conferences or large scale paid or free exhibitions – as an additional source of revenue, providing their audience with live content and networking, and sponsors with the chance for face to face conversations with senior decision-makers.  But planning a launch event can be daunting: how can you ensure that you attract the right audience, deliver a good experience and satisfy commercial sponsors?

In 2010 I co-founded the Specialist Media Show, an exhibition and conference which I evolved for four years, then sold to a trade association, working with them to develop into new events.  Here’s the lessons I learnt the hard way about what makes a successful live event – I hope you find them useful. (more…)

Tags: , ,
Posted in business strategy, content, events

No Comments »

10 ideas for innovating in media and publishing

Monday, June 2nd, 2014
Share

Here’s some smart tips from the shortlist for the 2014 Media Innovation Awards.  As technology drives change in reader behaviour, publishers need to think more broadly about their market and evolve new products and services.  There’s plenty of inspiration on offer from the shortlisted companies – these media businesses are stretching their content and products to find new ways to connect with their audiences.   (more…)

Tags: , , , , , , , , , ,
Posted in advertising, b2b, business strategy, consumer, content, events, marketing

3 Comments »

New approaches to online events and webinars

Sunday, November 24th, 2013
Share

Many publishers are experimenting with online events and webinars, and know they want to expand this business but are unsure of the next steps.  On Wed 2 Oct, at the latest SIIA London Issue Brief,  twenty publishers heard from two organisations that are further ahead on the learning curve – the Economist and Melcrum – and swap best practice with their peers.  If you missed it, here are the main takeaways of the session: (more…)

Tags: , , ,
Posted in content, events, marketing

No Comments »

Ten insights for publishers from SIIA Digital Content & Media Summit

Sunday, October 13th, 2013
Share

How can publishers make sense of the digital environment?  And what new skills do they need to acquire?  At the SIIA Digital Content & Media Summit in London we heard from innovative media businesses on how they are tackling mobile, data, communities, video, freemium, globalisation and more … and what they have learnt along the way.  Here’s my top ten insights from the event:

(more…)

Tags: , , , , , , ,
Posted in b2b, business strategy, consumer, content, events, news

No Comments »

20 insights for publishers from 2013 PPA conference

Sunday, May 12th, 2013
Share

The magazine industry seemed less defensive about print and more open to new ways to expand media brands onto web, mobile, events, retailing and more at the PPA annual Conference on 8 May.  These are my top 20 insights from the day. (more…)

Tags: , , , , , , , , ,
Posted in b2b, business strategy, commerce, consumer, content, events, marketing

No Comments »

« Older Entries
  • You are currently browsing the archives for the events category.

  • get the latest
    ideas & tips
    first with our

    newsletter

    Subscribe to our
    mailing list

    Is your organisation a....