Archive for the ‘implementation’ Category

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Learning from digital transformation in media

Tuesday, January 24th, 2017
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Digital Transformation in Media

Digital Transformation in Media

Which media organisations have made the best digital transformation? And what can other businesses learn from the actions they have taken?

Here’s my summary of the big digital and technology trends, and six key steps that successful media businesses have taken to adapt to the new environment and make a successful digital transformation. (more…)

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Posted in b2b, business strategy, consumer, content, implementation, people and culture

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Your seven digital publishing priorities for 2017

Tuesday, January 3rd, 2017
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quartz mobile app

So here we are in 2017, in a world where the only certainty is continued technology change, and digital media continue to chomp away at print. How do businesses formerly known as publishers keep their audience engaged and secure their revenues?

Which trends do you need to take notice of and include in your plans for this year?

Well this is my suggested list of priorities… (more…)

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Posted in advertising, b2b, business strategy, consumer, content, events, implementation

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Best practice in premium B2B data and intelligence products

Monday, November 14th, 2016
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B2B publishing and media businesses are increasingly exploring how to create data and intelligence products for which they can charge a premium subscription, often £10,000 pa or more. Combining proprietary data-sets, user friendly search, and insightful analysis and forecasts, they help senior business decision-makers identify opportunities more easily and save research investment.

Earlier this year I interviewed several B2B media businesses and professional membership organisations that have successfully developed data and intelligence products, including Ascential, Euromoney, Centaur, IET, RICS, AROQ and Briefing Media. My report on my findings, which was sponsored by Merit Group, summarised the key lessons from their combined experiences. (more…)

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Posted in b2b, business strategy, content, implementation, marketing

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Next generation publishing: the CMS of the future

Monday, September 12th, 2016
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car-design-news

Now that media brands have to encompass multiple content types and be available on all digital devices, they need far more sophisticated systems for managing content and consumers.

Larger publishers can invest in their own in-house platforms, but keeping pace is more challenging for independent publishers with limited resources.

As part of a research project for Abacus e-media I interviewed a range of smaller and mid-sized publishers about their current pain points and future requirements for a content management system: this is how they currently see the world and their aspirations for managing digital content. This might give you some ideas on what to look for when choosing or developing your own content management system.

(more…)

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Posted in advertising, agile publisher, b2b, consumer, content, implementation, people and culture

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Brexit: how to mitigate the risk to your publishing business

Wednesday, June 29th, 2016
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So it looks like political and economic uncertainty is the new normal. What might the implications be for your publishing business and how can you lessen the risk?

These are my thoughts on what to look out for and some ideas on managing the impact in the short term, and making your business more resilient to economic shocks over the longer term… (more…)

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Posted in b2b, business strategy, consumer, implementation, marketing, news, people and culture

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How independent publishers can compete better on digital

Wednesday, June 15th, 2016
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Digital media is rapidly changing consumer behaviour – so how can independent publishers keep up with the “big boys” when resources are limited?

As part of a research project with Abacus e-Media I have spoken in depth with several specialist publishers on how their digital needs are changing, their current frustrations with their publishing systems, and their future wish list.

Here is a preview of some of the key findings.

(more…)

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Posted in advertising, agile publisher, b2b, consumer, content, implementation

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How next generation digital content is revolutionising print publishing

Monday, February 8th, 2016
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commissioning

Have we reached a tipping point in the print to digital continuum? Most publishers who started with print have considered digital as just being a capacious electronic archive for storing articles formerly published in print – or even entire replica editions.

But now more publishers are aiming for “digital first” or even “mobile first” publishing, causing some hard rethinking of what print is really for, and how a print edition of a publication (or media brand, if you prefer) adds value to readers. Digital descendants might just be in the process of forcing their print ancestors to evolve.

For readers are still a bit schizophrenic: they love the convenience of digital, and moan readily if websites don’t adapt beautifully to smartphone screens, but many also like the respite value, and offline immersion of printed magazines. So the print and digital offer, especially for paying subscribers, needs to be truly complementary but at the same time each incarnation has to provide value as a stand-alone product.

So what does this mean for publishers, and how must their editorial and production teams adapt processes and acquire new skills to deliver content in this new way? Based on my work with publishers going through this type of digital transformation, here are some ideas and tips to help the journey. (more…)

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Posted in agile publisher, b2b, content, implementation

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How to become an agile publisher

Wednesday, June 17th, 2015
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This article was previously published in In Publishing Magazine

Digital device proliferation, demanding customers, technical challenges, disruptive competition, lack of visibility…. No wonder traditional publishers are feeling slightly dizzy.

Now that consumer and business people alike expect content not only to be instantly available on whatever is their latest mobile device, but also easy to explore, slice, dice, customise and comment upon, creators of print magazines and simple websites are somewhat bewildered by what to do next.  How can they decide what digital services to develop, how to acquire new skills, and how to energise their teams to think differently?  And with digital advertising now making up over half of total UK adspend, while print ads continue their gentle decline, the impetus for change becomes ever stronger. (more…)

Posted in agile publisher, b2b, business strategy, consumer, content, implementation, In Publishing, people and culture

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Six Essentials for Building Digital Products in Media, Information & Publishing

Tuesday, March 24th, 2015
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No publisher can survive in future without learning how to create successful digital products across web and mobile platforms – but this involves acquiring a whole set of new skills as well as implementing momentous cultural change.

The Information Industry Network (IIN) brought together some digital pioneers willing to share the ups and downs of their NPD journeys at their Building Digital Products mini-conference on 19 March 2015 in London.  Leaders of respected niche publishers like Sift, Apptitude, Aroq, EditorEye and TeamRock talked about their digital experiences and agencies FEB and Byte9 contributed their perspective.

Here are some of the essential skills for building successful digital products: (more…)

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Posted in agile publisher, b2b, business strategy, content, implementation

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How to design and build new digital products in publishing and media

Tuesday, March 10th, 2015
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Publishers now realise that all new products have to be digital, and that means learning a whole new set of skills around understanding customer needs, developing a business model, translating print content to web and mobile, and managing the digital development process, whether in-house or outsourced.

On  Thursday 19 March, IIN have put together a half-day mini-conference for publishers embarking on the digital NPD journey, with a series of practical case studies and useful tips, following each stage of the process.  Here’s a sneak preview of the themes to be covered during the day. (more…)

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Posted in agile publisher, b2b, consumer, content, implementation

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How to become an agile publisher

Sunday, February 8th, 2015
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Digital device proliferation, demanding customers, technical challenges, disruptive competition, lack of visibility…. are all causing people leading traditional publishers to feel slightly dizzy.  Now that consumer and business people alike expect content not only to be instantly available on whatever is their latest mobile device, but also easy to explore, slice, dice, customise and comment upon, creators of print magazines and simple websites are somewhat bewildered by what to do next.  How can they decide what digital services to develop, how to acquire new skills, and how to energise their teams to think differently?

I believe the future for publishers involves a different approach to product and market development, drawing on proven successes in traditional publishing and also in software development.

(more…)

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Posted in agile publisher, b2b, business strategy, consumer, content, implementation, marketing, people and culture

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How to think digital: tips for all publishers from the New York Times

Wednesday, May 28th, 2014
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Last week an honest, 96 page internal report on digital innovation at the New York Times was leaked, and provided some real-world, real-time insight into the challenge for established print publishers in fully grasping the digital opportunity.  From the outside NYT looks like it is innovating in digital, but this report shows that making it work in practice is tough even for well-funded publishers.  You can read the full NYT digital report here but here is my take on the lessons that publishers of all sizes should learn…

(more…)

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Posted in business strategy, consumer, content, implementation, marketing, news, people and culture

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10 tips for product innovation in media and publishing

Thursday, May 15th, 2014
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Growth is the best way to build value in media businesses, and, in a fast-moving market, without innovation, few media organisations can grow.  So developing new products and services is essential to publishing and media businesses.  And these days, all new product development involves technology projects. At the Digital Media Innovation Conference in April, which I programmed, a group of smart media innovators shared their tips on successful product innovation:  here’s the highlights: (more…)

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Posted in b2b, business strategy, consumer, content, implementation

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How Dennis have made The Week a success on mobile: top ten lessons for publishers

Sunday, September 30th, 2012
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News weeklies are one of the few magazine categories that are growing in print.  And The Week is a long term publishing phenomenon with an incredibly loyal subscriber base.  They rarely change the design template as it causes uproar among their loyal, longstanding and definitely mature subscribers, whose common refrain is “don’t change a thing.”

So not an obvious candidate for an iPad edition – and yet The Week has been a storming success on mobile, with 132k downloads of the UK edition, impressive commercial revenues and high star-ratings on itunes.

I was lucky enough to chair a seminar session with both Kerin O Connor, CEO of the Week, and Julian Thorne, MD of their subscription bureau, Dovetail, earlier this month and gained a great insight into how they did it and which of their learnings are applicable to other publishers: (more…)

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Posted in advertising, business strategy, consumer, implementation, marketing

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How to migrate your website and maintain your sanity

Sunday, October 30th, 2011
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Moving house is generally regarded as one of the most stressful life experiences, up there with divorce and bereavement.  For businesses, I’d hazard a guess that moving your website to a new developer or platform is as fraught a process as moving house.  I’ve just moved one of my business websites (not this one) and thought I’d share the lessons I’ve learnt as they may be helpful to both small and larger organisations.  Below are my top ten tips for migrating your business website while maintaining your sanity. (more…)

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Consumer media pioneers: evergreen content, UGC, gamification, experimentation

Friday, June 10th, 2011
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At the Specialist Media Conference pioneering consumer publishers shared their latest thinking on how to package content across different platforms for a specialist audience.    They were all experimenting with new ways to engage their readers, get them to contribute and ultimately pay for valuable content and services.  Here we delve into the detail to provide some key insights: (more…)

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Posted in b2b, business strategy, consumer, content, implementation, marketing, news

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Top tips for teamwork under pressure

Sunday, March 20th, 2011
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This weekend I crewed in a yacht race in the Solent, invited by some of the people featuring in the pics on this website, and it taught me some valuable lessons about teamwork under pressure that can be applied to many business situations.  I knew half the crew quite well, having sailed on a range of boats with them, but the others were complete strangers before meeting up on the Friday night.  By the end of the weekend we had achieved a creditable third place in the regatta on a 40-foot yacht none of us had sailed before.  Yacht racing involves mastering complex maneouvres with heavy loads, highly variable winds and tides, plus the actions of competing boats, all under time pressure, and with the added stress of a hefty damage deposit in event of a collision.  We made many mistakes, but there were a few factors that helped us, and these are the ones that I believe can be applied to any team working under pressure: (more…)

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Posted in events, implementation, people and culture

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The practicalities of publisher paywalls

Tuesday, January 25th, 2011
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There’s been much coverage of the ideology of paywalls for online content, particularly for newspapers, but less has been written about the practicalities of making a paywall work and how a publisher can create a winning strategy.  So congratulations to Pete Kirwan of the Media Briefing for the first thorough attempt at a paywall handbook.  Here’s my abridged version of the practical issues for publishers. (more…)

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Posted in b2b, business strategy, consumer, content, implementation

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10 tips for effective digital magazines

Friday, September 3rd, 2010
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Digital magazines are beginning to move up the priority list of many publishers.  Partly a backlash from free online web content, but largely driven by the growth of mobile devices, not least the ipad.  There is a special quality to a carefully designed and packaged magazine, a curated, guided experience rather than the random meandering on a typical web-site.  Traditional print publishers are exploring digital editions as options for international subscribers or simply readers who want instant access.  Most suppliers are soon going to find a cost-effective solution to the flash vs html5 apple device issues.  However, a simple facsimile of a print edition misses the point – they are hard to read on screen, and impossible on mobile devices.  I’ve been working with a niche b2b publisher and researching some examples of best practice in digital magazines on a limited budget: here are my top 10 tips for an effective digital edition: (more…)

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Posted in b2b, consumer, content, implementation

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5 Essentials for success in media sales

Monday, December 28th, 2009
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Whether your media revenues rely on selling ad space, airtime, stands or sponsorship, for print, broadcast, events or digital media properties, you need to have a well-equipped media sales team.  Before you get into the HR issues of recruitment, training, development, time-management, incentives or performance management, what are the essential tools you as the media owner can provide to your media sales team that will help them generate the maximum revenue for you?  Here are my top 5 from my own experience managing successful media sales teams in print, events and digital.  Be tough on yourself – until you can award yourself top marks on all five don’t blame the sales team if you are underperforming! (more…)

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Posted in advertising, b2b, consumer, implementation, people and culture

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