Archive for the ‘In Publishing’ Category

Webinar: 10 Practical Strategies for the Future of B2B Media

Sunday, February 4th, 2018
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This is the recording of a webinar I presented on Navigating the Future of B2B Media: 10 Practical Strategies, for InPublishing Magazine on 30 Jan 2018.  I consider the importance of events, data and intelligence products, customer insight, content marketing solutions, marketing automation and the digital talent gap.

Below is a summary of the Q&A session after the webinar, covering topics from paid subscriptions to the future of display advertising, artificial intelligence, social media, the future for print and the potential of virtual reality technologies for publishers. (more…)

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Posted in b2b, business strategy, content, events, In Publishing, technology, Webinars

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Webinar recording of Seven Smart Digital Publishing Ideas

Monday, January 30th, 2017
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Seven Smart Digital Publishing Ideas

Recording of webinar presentation for InPublishing on Seven Smart Digital Publishing Ideas.

Digital is revolutionising publishing, and media owners need to experiment with new approaches.  This webinar looks at the main trends and discusses seven new ways to think about your media business.  Plus it shares some inspiring case studies.

If you’d like an informal discussion – over the phone or over a coffee – about how to apply these ideas to your media business, then please get in touch.

About the author

Carolyn Morgan has over twenty years experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on the topic of digital publishing strategy for media sector publishers and events.

 

 

 

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Posted in advertising, agile publisher, b2b, business strategy, consumer, content, events, In Publishing, marketing, Webinars

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Webinar recording of Building Value in Media Businesses

Thursday, January 26th, 2017
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Webinar recording of Building Value in Media Businesses

This is a recording of the webinar presentation I gave on 24 Jan 2017 for InPublishing magazine about how to build long term value in media brands.

You can read the transcript of this presentation here.

And a summary of the Q and A here including some questions that were not broadcast.

If you’d like to have an informal discussion about how you could build value in your media business please get in touch for a conversation over the phone or over coffee.

About the author

Carolyn Morgan has over twenty years experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on the topic of digital publishing strategy for media sector publishers and events.

 

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Posted in b2b, business strategy, consumer, content, In Publishing, marketing, people and culture, Webinars

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The mobile takeover and what publishers need to do about it

Monday, November 23rd, 2015
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As mobile browsing now accounts for over half of web traffic, publishers need to rethink their content and marketing to deal with the small screen.  A version of this article was previously published in InPublishing Magazine.

Only a couple of years ago, a publisher’s mobile strategy was something of an afterthought, maybe simply creating a replica edition on the app store. But now, as mobile accounts for over 50% of web browsing, and the smartphone-addicted millennial generation forms the majority in many audiences, digital strategies have to be mobile first. In this article I take a look at how some smart pioneers are experimenting with mobile content and share a simple must-do checklist to rethink your digital publishing strategy. (more…)

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Posted in b2b, business strategy, consumer, content, In Publishing, marketing

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How to launch a successful live event

Wednesday, June 17th, 2015
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This article was first published in InPublishing Magazine

Many publishers are venturing into live events – whether paid conferences or large scale paid or free exhibitions – as an additional source of revenue, providing their audience with live content and networking, and sponsors with the chance for face to face conversations with senior decision-makers.  EMAP estimates that a third of revenues from its B2B brands, which include Nursing Times and Retail Week, derive from live events.  Econsultancy has used its large community of digital marketers to develop a profitable series of conferences and large scale events.  And Future, despite its recent travails, made a big success of launching Photography Live at the NEC last year.

But planning a launch event can be daunting: how can you ensure that you attract the right audience, deliver a good experience and satisfy commercial sponsors? (more…)

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Posted in b2b, consumer, events, In Publishing

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Breaking and remaking business media

Wednesday, June 17th, 2015
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This article was first published in In Publishing magazine

The digital revolution came early and abruptly for business to business publishers, excising lucrative recruitment advertising and undermining the traditional print controlled circulation model.  Mobile, tech savvy, cost focussed, disloyal business executives were quick to seek free sources of content and take advantage of new free or low-cost digital tools to gain relevant market insights or make new connections.

So business to business media organisations, once the gatekeepers of business-critical news and information, have had to re-examine their business sharpish, or risk extinction.  Those that have already emerged successfully from this traumatic period have reinvented themselves as subscription driven business intelligence sources, orchestrators of specialist international professional communities, or smart providers of commercial marketing solutions.

Which means there is plenty to learn from these pioneers for publishers a little further behind in the digital evolutionary curve. (more…)

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Posted in agile publisher, b2b, business strategy, content, In Publishing, marketing

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10 ways to grow your revenue per subscriber

Wednesday, June 17th, 2015
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This article was previously published in InPublishing Magazine

Paid subscriptions are the future for B2B and specialist consumers, as a direct relationship with readers provides far greater insight and security of revenues than newsstand distribution or free to air websites.  Plus there is the opportunity to renew subscribers or sell them other services.  But in many niche markets the absolute size of the audience is limited: so the focus has to be on growing average revenue per user or subscriber over the long term, or ARPU/ARPS, borrowing a phrase more familiar in the telecom sector.

(more…)

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Posted in b2b, consumer, In Publishing, marketing

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How to become an agile publisher

Wednesday, June 17th, 2015
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This article was previously published in In Publishing Magazine

Digital device proliferation, demanding customers, technical challenges, disruptive competition, lack of visibility…. No wonder traditional publishers are feeling slightly dizzy.

Now that consumer and business people alike expect content not only to be instantly available on whatever is their latest mobile device, but also easy to explore, slice, dice, customise and comment upon, creators of print magazines and simple websites are somewhat bewildered by what to do next.  How can they decide what digital services to develop, how to acquire new skills, and how to energise their teams to think differently?  And with digital advertising now making up over half of total UK adspend, while print ads continue their gentle decline, the impetus for change becomes ever stronger. (more…)

Posted in agile publisher, b2b, business strategy, consumer, content, implementation, In Publishing, people and culture

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