Archive for the ‘people and culture’ Category

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Navigating the future of B2B Media: 10 practical strategies

Thursday, January 4th, 2018
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Business to business media is in a state of flux, with subscribers and advertisers’ own businesses changing fast thanks to technology and internationalisation. The organisations formerly known as B2B publishers are having to reinvent themselves as information services, networking facilitators, lead generators and marketing solutions consultants.

Where are the nuggets of future value in this more complex environment for B2B media? How should publishing leaders be evolving their brands?

Over this year I’ve been working with several B2B publishers on aspects of their digital strategy, and also interviewed ten B2B leaders as part of a research project for Merit Group. This article summarises my observations on how to create long term value in B2B media. (more…)

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Posted in b2b, business strategy, content, events, people and culture, technology

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10 strategic themes for the future of publishing from FIPP Congress

Saturday, October 14th, 2017
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FIPP World Congress

What is the future of publishing and media brands?  Magazine media businesses from around the world gathered in London for FIPP Congress 9-11 October to share experiences and emerging business models, listen to tech innovations and navigate an increasingly complex world.

These are the top strategic themes I took away from the event. (more…)

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Posted in agile publisher, b2b, business strategy, consumer, content, events, marketing, people and culture

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Webinar recording of Building Value in Media Businesses

Thursday, January 26th, 2017
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Webinar recording of Building Value in Media Businesses

This is a recording of the webinar presentation I gave on 24 Jan 2017 for InPublishing magazine about how to build long term value in media brands.

You can read the transcript of this presentation here.

And a summary of the Q and A here including some questions that were not broadcast.

If you’d like to have an informal discussion about how you could build value in your media business please get in touch for a conversation over the phone or over coffee.

About the author

Carolyn Morgan has over twenty years experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on the topic of digital publishing strategy for media sector publishers and events.

 

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Posted in b2b, business strategy, consumer, content, In Publishing, marketing, people and culture, Webinars

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How to build a valuable media business

Wednesday, January 25th, 2017
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 Building a valuable media business

How can you build long term value in your media business?  Whether you have immediate plans to find external investors or sell outright, or simply want to secure a long term future for your staff and stakeholders, it pays to know how to build future value.

This article is based on a webinar I presented for InPublishing – you can access the recording of the webinar here. (more…)

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Posted in b2b, business strategy, commerce, consumer, content, events, marketing, people and culture, Webinars

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Learning from digital transformation in media

Tuesday, January 24th, 2017
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Digital Transformation in Media

Digital Transformation in Media

Which media organisations have made the best digital transformation? And what can other businesses learn from the actions they have taken?

Here’s my summary of the big digital and technology trends, and six key steps that successful media businesses have taken to adapt to the new environment and make a successful digital transformation. (more…)

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Posted in b2b, business strategy, consumer, content, implementation, people and culture

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How to deal with disruption and encourage innovation

Tuesday, November 22nd, 2016
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cbi-2016

The economic, social and political environment has never been so uncertain. At the CBI conference on 21 Nov in London, government, business leaders and insurgent tech firms discussed how to embrace technology disruption and foster innovation. The scope of the debate covered all sectors of the economy, and the role of government, but I believe there are plenty of lessons and ideas relevant to the media sector.

(more…)

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Posted in agile publisher, business strategy, people and culture

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Next generation publishing: the CMS of the future

Monday, September 12th, 2016
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car-design-news

Now that media brands have to encompass multiple content types and be available on all digital devices, they need far more sophisticated systems for managing content and consumers.

Larger publishers can invest in their own in-house platforms, but keeping pace is more challenging for independent publishers with limited resources.

As part of a research project for Abacus e-media I interviewed a range of smaller and mid-sized publishers about their current pain points and future requirements for a content management system: this is how they currently see the world and their aspirations for managing digital content. This might give you some ideas on what to look for when choosing or developing your own content management system.

(more…)

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Posted in advertising, agile publisher, b2b, consumer, content, implementation, people and culture

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Brexit: how to mitigate the risk to your publishing business

Wednesday, June 29th, 2016
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So it looks like political and economic uncertainty is the new normal. What might the implications be for your publishing business and how can you lessen the risk?

These are my thoughts on what to look out for and some ideas on managing the impact in the short term, and making your business more resilient to economic shocks over the longer term… (more…)

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Posted in b2b, business strategy, consumer, implementation, marketing, news, people and culture

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10 smart digital media strategies

Friday, March 11th, 2016
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aj-plus

With dramatic shifts in how digital media is consumed, how can publishers evolve their digital strategy to keep up, or even to stay in business? I spent two days at Digital Media Strategies listening to a wide range of old and new media businesses sharing their experiences, from Washington Post to Al Jazeera, and from Schibsted to The Economist. This article is my take on the most important trends and smartest digital media strategies. (more…)

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Posted in advertising, agile publisher, b2b, business strategy, commerce, consumer, content, marketing, news, people and culture

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10 new ways to think about your media business in 2016

Thursday, January 7th, 2016
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So what exactly is a media business supposed to look like in 2016? There has been a continuous evolution over the last few years from words, articles, and products in a defined market, funded by display ads, to a multi-channel, rich content intelligence and information service for a defined audience, funded by subscriptions and lead generation and content marketing solutions.

Which ideas should guide your thinking about how your media business develops? Here’s my top ten for the next year, gathered from some of the more inspiring discussions I have heard over recent months….

(more…)

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Posted in advertising, b2b, business strategy, consumer, content, marketing, people and culture

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Surfing the chaos wave – 8 insights for the future of B2B media

Wednesday, October 28th, 2015
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Markets are changing ever faster: technology cycles are speeding up, customers are becoming ever more demanding, competition can come from any region of the globe and completely unexpected directions, and advertising and marketing spend is evolving away from traditional media.

This wave of chaos can seem overwhelming to B2B media organisations, but maybe rather than being swamped by the deluge, there are ways to successfully surf it and discover new sources of value.

At the IIN Conference on 22 October, media business leaders from the likes of WGSN, Bloomberg, Incisive, Centaur, Euromonitor, Sigaria, CRU and other progressive ambitious B2B publishers, shared their experiences and provided guidance on not only surviving but thriving amid the technology deluge.

These are the eight main themes I took away from the day…

(more…)

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Posted in agile publisher, b2b, business strategy, content, marketing, news, people and culture

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How to become an agile publisher

Wednesday, June 17th, 2015
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This article was previously published in In Publishing Magazine

Digital device proliferation, demanding customers, technical challenges, disruptive competition, lack of visibility…. No wonder traditional publishers are feeling slightly dizzy.

Now that consumer and business people alike expect content not only to be instantly available on whatever is their latest mobile device, but also easy to explore, slice, dice, customise and comment upon, creators of print magazines and simple websites are somewhat bewildered by what to do next.  How can they decide what digital services to develop, how to acquire new skills, and how to energise their teams to think differently?  And with digital advertising now making up over half of total UK adspend, while print ads continue their gentle decline, the impetus for change becomes ever stronger. (more…)

Posted in agile publisher, b2b, business strategy, consumer, content, implementation, In Publishing, people and culture

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How to become an agile publisher

Sunday, February 8th, 2015
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Digital device proliferation, demanding customers, technical challenges, disruptive competition, lack of visibility…. are all causing people leading traditional publishers to feel slightly dizzy.  Now that consumer and business people alike expect content not only to be instantly available on whatever is their latest mobile device, but also easy to explore, slice, dice, customise and comment upon, creators of print magazines and simple websites are somewhat bewildered by what to do next.  How can they decide what digital services to develop, how to acquire new skills, and how to energise their teams to think differently?

I believe the future for publishers involves a different approach to product and market development, drawing on proven successes in traditional publishing and also in software development.

(more…)

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Posted in agile publisher, b2b, business strategy, consumer, content, implementation, marketing, people and culture

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The evolution of the editorial superbeing: the changing role of the B2B editor

Wednesday, October 1st, 2014
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As revenues in B2B media become more elusive, and B2B advertisers up their content marketing programmes, the organisations formerly known as business publishers are quickly diversifying into new services, and asking much more of their editorial teams.

So B2B editors have to evolve into editorial “superbeings”, combining the roles of talk show host, community manager, video producer, conference producer, awards MC, data analyst, radio DJ, twitter pundit, marketing copywriter, consultant, trainer, agency copywriter and even helpline advisor.

But how is this working in practice?  What new skills do editors need to recruit into their team and how can they organize and prioritise this multiplicity of activities? And what new challenges are they facing? (more…)

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Posted in b2b, content, people and culture

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How to think digital: tips for all publishers from the New York Times

Wednesday, May 28th, 2014
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Last week an honest, 96 page internal report on digital innovation at the New York Times was leaked, and provided some real-world, real-time insight into the challenge for established print publishers in fully grasping the digital opportunity.  From the outside NYT looks like it is innovating in digital, but this report shows that making it work in practice is tough even for well-funded publishers.  You can read the full NYT digital report here but here is my take on the lessons that publishers of all sizes should learn…

(more…)

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Posted in business strategy, consumer, content, implementation, marketing, news, people and culture

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Olympic lessons for specialist publishers

Monday, August 13th, 2012
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London 2012 has been a truly inspiring couple of weeks, with the spotlight shining on many niche sports that usually get little publicity.  Of course the BBC coverage was heavily weighted to the sports where Brits had medal hopes, but there must be plenty of new spectators now more knowledgeable about hockey, rowing, cycling, sailing, dressage and diving, as well as athletics.  A great boost for publishers in these sectors, but what are the Olympic lessons for all niche publishers?  Here’s my take – and apologies in advance for the UK-centric viewpoint: (more…)

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Posted in b2b, business strategy, consumer, opinions, people and culture

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Top tips for teamwork under pressure

Sunday, March 20th, 2011
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This weekend I crewed in a yacht race in the Solent, invited by some of the people featuring in the pics on this website, and it taught me some valuable lessons about teamwork under pressure that can be applied to many business situations.  I knew half the crew quite well, having sailed on a range of boats with them, but the others were complete strangers before meeting up on the Friday night.  By the end of the weekend we had achieved a creditable third place in the regatta on a 40-foot yacht none of us had sailed before.  Yacht racing involves mastering complex maneouvres with heavy loads, highly variable winds and tides, plus the actions of competing boats, all under time pressure, and with the added stress of a hefty damage deposit in event of a collision.  We made many mistakes, but there were a few factors that helped us, and these are the ones that I believe can be applied to any team working under pressure: (more…)

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Posted in events, implementation, people and culture

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How editors can contribute to commercial success

Sunday, October 24th, 2010
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As commercial pressures increase on media businesses, editors are being urged to get more involved in supporting ad teams.  This can be fraught with difficulties.  Many “old school” editors struggle to fully understand and work within commercial constraints.  As advertisers increasingly seek ways to get more involved in editorial content there is a risk they will subtly influence editorial content to suit their own marketing objectives, to the detriment of providing independent advice to readers.  However, my experience of working in more specialist consumer and b2b markets shows that a commercially-minded editor with a strong specialist knowledge can dramatically improve the success of a media business across print, digital and events: (more…)

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Posted in b2b, consumer, content, people and culture

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Why specialist titles thrive with independent publishers

Saturday, August 21st, 2010
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Media giant IPC are in the process of disposing of around 28 niche titles – like Guitar and The Railway – and reportedly are selling to several small publishers rather than as a job lot.  This set me thinking about specialist media businesses and whether they actually do better under independent ownership than as part of a large media organisation.  At Emap I disposed of several niche specialist magazines that were deemed to be uneconomic.  They moved to independent publishers, where they were nurtured and started growing again.  Here’s my thoughts on why niche media businesses can actually do better when independently owned: (more…)

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Posted in b2b, business strategy, consumer, news, opinions, people and culture

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5 Essentials for success in media sales

Monday, December 28th, 2009
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Whether your media revenues rely on selling ad space, airtime, stands or sponsorship, for print, broadcast, events or digital media properties, you need to have a well-equipped media sales team.  Before you get into the HR issues of recruitment, training, development, time-management, incentives or performance management, what are the essential tools you as the media owner can provide to your media sales team that will help them generate the maximum revenue for you?  Here are my top 5 from my own experience managing successful media sales teams in print, events and digital.  Be tough on yourself – until you can award yourself top marks on all five don’t blame the sales team if you are underperforming! (more…)

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Posted in advertising, b2b, consumer, implementation, people and culture

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