Archive for the ‘technology’ Category

What digital news trends mean for specialist media businesses

Sunday, August 19th, 2018
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The annual Digital News Report by the Reuters Institute for the study of journalism (RISJ) is a comprehensive look at trends in online news across the world. Whilst news itself is a specific discipline, I have found that people’s behaviour in consuming digital news content provides clues for future trends that will affect all media businesses. To save you reading the full 144 page report, these are my main insights for specialist publishers planning their digital strategy.

 

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Posted in b2b, business strategy, consumer, content, technology

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Seven insights for digital publishers

Sunday, July 22nd, 2018
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Future grows ecommerce revenue

New ideas for digital publishers were shared at the Digital Publishing Innovation Summit in June, with speakers from traditional and digital startup publishers, agencies, brands and broadcasters sharing their latest experiences. I moderated the first day of the summit, and these were my seven top insights for ambitious digital publishers. (more…)

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Posted in advertising, b2b, business strategy, commerce, consumer, content, marketing, technology

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Five future tech trends that media businesses need to watch

Friday, April 13th, 2018
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Alexa News skills

Technology developments that only recently felt in the realms of science fiction: such as voice and visual search, AI and blockchain are now being explored by innovative digital media businesses.

At the Digital Innovators Summit in Berlin in March, some mind blowing concepts were shared, and the audience of publishers realised that they needed to do some more research.

These are five technologies that you need to watch… (more…)

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Posted in b2b, business strategy, consumer, content, technology

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Seven new digital business models for media owners

Thursday, April 12th, 2018
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Future plc revenue sources

Publishers are exploring a range of new business models to reduce their reliance on advertising, grow digital revenues and develop multiple revenue sources. Some are focussing on subscriptions and other premium paid services, others exploring e-commerce and affiliates, or reinventing their approach to advertising.

Below are seven approaches to new digital business models with examples from the speakers at the Digital Innovators Summit in Berlin:

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Posted in b2b, business strategy, commerce, consumer, content, technology

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The new digital storytelling rules: how journalism is changing

Wednesday, April 11th, 2018
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Atomised content for multiple platforms

Digital storytelling is different to traditional print journalism. As mobile becomes the default device and visuals beat text, journalism is changing. Navigation is based on tap and swipe, video commands attention, graphics and quotes communicate better than copy. Distribution on third party platforms is essential to reach an audience. We are drowning in data on user behaviour, and only just grasping how to understand what it is telling us. Most publishers are aspiring to build paid subscriptions to reduce dependence on advertising revenues.

So how are publishers and journalists adapting their editorial craft for digital media? There were plenty of smart ideas available at the FIPP/VDZ Digital Innovators Summit in Berlin – here’s my top four themes. (more…)

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Posted in b2b, business strategy, consumer, content, technology

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How should publishers engage with social platforms?

Tuesday, April 3rd, 2018
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Economist on Snapchat

Facebook and their ilk have become an important part of digital content distribution and promotion. But how should publishers navigate the minefield of tech giants and social platforms to reach a global audience without losing direct contact with their readers, or losing control of their data? There was plenty of debate at the FIPP/VDZ Digital Innovators Summit in Berlin about social strategies; in this article I have summarised what seems to be working on both sides of the Atlantic. (more…)

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Posted in b2b, business strategy, consumer, content, marketing, technology

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How tech will affect your readers and your media business and what you should do

Tuesday, February 13th, 2018
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Revenue sources for media businesses RISJ

Digital technology is changing how people want to consume news and content, and how media businesses must evolve. Publishers will need to change how they package and present stories, how they attract attention, and how they generate new revenues.

The RISJ have made a number of predictions of trends for journalism and media, based on their research primarily among news organisations worldwide. You can download the full RISJ report here.

This is my interpretation of how these trends will affect more specialist media businesses and what you might need to do… (more…)

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Posted in advertising, b2b, business strategy, consumer, content, marketing, technology

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Webinar: 10 Practical Strategies for the Future of B2B Media

Sunday, February 4th, 2018
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This is the recording of a webinar I presented on Navigating the Future of B2B Media: 10 Practical Strategies, for InPublishing Magazine on 30 Jan 2018.  I consider the importance of events, data and intelligence products, customer insight, content marketing solutions, marketing automation and the digital talent gap.

Below is a summary of the Q&A session after the webinar, covering topics from paid subscriptions to the future of display advertising, artificial intelligence, social media, the future for print and the potential of virtual reality technologies for publishers. (more…)

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Posted in b2b, business strategy, content, events, In Publishing, technology, Webinars

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Navigating the future of B2B Media: 10 practical strategies

Thursday, January 4th, 2018
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Business to business media is in a state of flux, with subscribers and advertisers’ own businesses changing fast thanks to technology and internationalisation. The organisations formerly known as B2B publishers are having to reinvent themselves as information services, networking facilitators, lead generators and marketing solutions consultants.

Where are the nuggets of future value in this more complex environment for B2B media? How should publishing leaders be evolving their brands?

Over this year I’ve been working with several B2B publishers on aspects of their digital strategy, and also interviewed ten B2B leaders as part of a research project for Merit Group. This article summarises my observations on how to create long term value in B2B media. (more…)

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Posted in b2b, business strategy, content, events, people and culture, technology

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Ethical issues in tech: what it means for media businesses

Wednesday, November 15th, 2017
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artificial intelligence robot sophia

This article on ethical issues in tech is part of a series exploring key tech themes raised at the web summit and how they might affect media brands.  Read about all the themes here.

Technology has been evolving faster than our ability to develop ethical codes and regulation.  Social platforms and algorithms can be gamed for political ends.  Technology will destroy some jobs (including truck drivers and call centre agents) and create new roles, causing social disruption.  Large global tech corporations have enormous power and governments struggle to collect taxes and control monopolistic practices.  And as AI starts to surpass human intelligence, how can we ensure its power is not exercised to the detriment of human values?  But tech can also be used for good, to counter inequality and fight climate change.

So how should media brands react to these ethical issues? (more…)

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Posted in business strategy, news, technology

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How digital is changing learning and work

Wednesday, November 15th, 2017
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digital changing learning

This article on how digital is changing learning and work is part of a series on major tech trends and the impact on media brands based on ideas from Web Summit.

Read about the other tech themes here.

How is digital changing learning and work? Rapidly changing job roles mean that school and university students must acquire different skills, with some calling for more “code literacy.” Those already working will need to accept the need for lifelong learning, using a mix of online tools and face to face. The proportion of freelance workers will grow, gaining flexibility in hours and location, and providing on-tap expert skills for larger organisations.

So what are the challenges and opportunities for media brands created by this new landscape of work and learning? (more…)

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Posted in business strategy, content, news, technology

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How artificial intelligence could affect media brands

Tuesday, November 14th, 2017
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AI landscape

This article on how artificial intelligence could affect media brands is part of a series on key themes in new technology and their likely impact on media brands – from the Web Summit 2017.  Read about the other trends here.

Artificial intelligence was everywhere at Web Summit – from the high profile Chief Humanoid Sophia to the use of chatbots for customer service and machine learning to analyse mountains of data.  AI is also behind the real time natural language processing of Amazon’s Alexa, which could revolutionise how people search for answers to their problems.

So what are the main developments in AI and what are the implications for media brands? (more…)

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Posted in b2b, business strategy, consumer, content, technology

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Building trust in media brands in the age of social and algorithms

Tuesday, November 14th, 2017
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Building trust in media brands

This article on building trust in media brands is part of a series exploring the key themes in new technology for media brands from the Web Summit 2017.  Read about all the themes here.

The furore over fake news on social media and its influence on political change has sharpened the focus on which media brands to trust.  Several high profile newspapers have built resources in investigative journalism (but bringing new digital tools to bear) to enhance their reputation for independence and accuracy.  The debate on the value of human curation versus algorithms is still fiercely raging.

So how can news media brands encourage a fickle online audience to trust their reporting?

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Posted in business strategy, content, news, technology

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Planning for digital content promotion

Tuesday, November 14th, 2017
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Blue Planet promo clips

This article on digital content promotion is in a series exploring technology themes from Web Summit that are relevant to media brands.  Read about the other themes here.

Digital content is now increasingly discovered through social platforms and via influencers.  So media owners must work out their tactics for digital content promotion from the very earliest stages of planning new features, and become familiar with analysing data on how previously published content was discovered.   Content creators and media brands have to review their relationship with distribution platforms like Facebook.

So what can media brands learn from programme makers, influencers and digital publishers? (more…)

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Posted in agile publisher, business strategy, content, marketing, technology

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New digital storytelling: video, VR and AR

Monday, November 13th, 2017
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This article about new digital storytelling with video, VR and AR is in a series exploring key themes in technology from the Web Summit in Lisbon and how they may impact on media brands. Read about the other themes here.

Video already drives engagement on mobile and social.  So media brands need to adapt to this form of story telling and engaging audiences. But the gaming and entertainment industry, in search of more immersive experiences, are already developing augmented reality (AR), volumetric video and virtual reality (VR). As mobile devices evolve to be capable of handling these forms of content, consumers will become used to these new visual experiences, and media owners will need to develop new ways to present content.

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New frontiers in tech: what media brands can learn from web summit

Monday, November 13th, 2017
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Web Summit Lisbon 2017

Technology is enhancing and disrupting every sector of business and society, in every part of the world. Like a benign virus, technology can worm its way into any value chain, find efficiencies and share information transparently, automate and simplify processes. Startups are endlessly seeking markets that might pay for new and better services.

Web Summit in Lisbon in November 2017 brought together 60,000 people working in tech businesses, from aspiring startups to large corporations, from marketers to developers, plus investors and policymakers. New products were showcased and ethical problems explored in hundreds of talks and panel sessions. Hundreds of startups hustled for investment and partnerships. The energy, ingenuity and ambition of the movers and shakers in the tech ecosystem was awe-inspiring.

Nobody can ignore the pace of technology change, and what may seem futuristic and far-fetched on stage here will be affecting consumers and businesses in a matter of years, or maybe months.

So what trends should media brands be monitoring? I have summarised six key themes to be aware of:

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Posted in agile publisher, b2b, business strategy, consumer, news, technology

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