Archive for the ‘Webinars’ Category

Webinar: 10 Practical Strategies for the Future of B2B Media

Sunday, February 4th, 2018
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This is the recording of a webinar I presented on Navigating the Future of B2B Media: 10 Practical Strategies, for InPublishing Magazine on 30 Jan 2018.  I consider the importance of events, data and intelligence products, customer insight, content marketing solutions, marketing automation and the digital talent gap.

Below is a summary of the Q&A session after the webinar, covering topics from paid subscriptions to the future of display advertising, artificial intelligence, social media, the future for print and the potential of virtual reality technologies for publishers. (more…)

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Posted in b2b, business strategy, content, events, In Publishing, technology, Webinars

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Q and A on Seven Smart Publishing Ideas

Tuesday, January 31st, 2017
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Digital publishing revolution

How can you turn new digital publishing trends into new revenues?

Questions from attendees at the “Seven Smart Publishing Ideas” webinar, focussing on user content, social content distribution, video and paywalls.

Listen to the recording here

Read the transcript of the webinar here

(more…)

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Posted in business strategy, content, marketing, Webinars

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Seven Smart Digital Publishing Ideas

Tuesday, January 31st, 2017
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Seven Smart Digital Publishing Ideas

Seven Smart Digital Publishing ideas

What are some of the latest trends in digital publishing and how are other media owners experimenting in developing new revenues?

This is the script of a webinar I presented for InPublishing.  You can listen to the full recording here. (more…)

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Posted in advertising, agile publisher, b2b, business strategy, commerce, consumer, content, marketing, Webinars

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Webinar recording of Seven Smart Digital Publishing Ideas

Monday, January 30th, 2017
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Seven Smart Digital Publishing Ideas

Recording of webinar presentation for InPublishing on Seven Smart Digital Publishing Ideas.

Digital is revolutionising publishing, and media owners need to experiment with new approaches.  This webinar looks at the main trends and discusses seven new ways to think about your media business.  Plus it shares some inspiring case studies.

If you’d like an informal discussion – over the phone or over a coffee – about how to apply these ideas to your media business, then please get in touch.

About the author

Carolyn Morgan has over twenty years experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on the topic of digital publishing strategy for media sector publishers and events.

 

 

 

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Posted in advertising, agile publisher, b2b, business strategy, consumer, content, events, In Publishing, marketing, Webinars

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Webinar recording of Building Value in Media Businesses

Thursday, January 26th, 2017
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Webinar recording of Building Value in Media Businesses

This is a recording of the webinar presentation I gave on 24 Jan 2017 for InPublishing magazine about how to build long term value in media brands.

You can read the transcript of this presentation here.

And a summary of the Q and A here including some questions that were not broadcast.

If you’d like to have an informal discussion about how you could build value in your media business please get in touch for a conversation over the phone or over coffee.

About the author

Carolyn Morgan has over twenty years experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on the topic of digital publishing strategy for media sector publishers and events.

 

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Posted in b2b, business strategy, consumer, content, In Publishing, marketing, people and culture, Webinars

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Q and A on building value in media businesses

Thursday, January 26th, 2017
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Q and A building value in media businesses

What is involved in building long term value into your media business?  I presented a webinar for InPublishing on this topic recently, and there were a wide variety of questions from the attendees.

Below are the questions about building long term value and my answers.  You can listen to a recording of the entire webinar here.

My presentation for the webinar is published in this article.

(more…)

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Posted in advertising, b2b, business strategy, content, marketing, Webinars

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How to build a valuable media business

Wednesday, January 25th, 2017
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 Building a valuable media business

How can you build long term value in your media business?  Whether you have immediate plans to find external investors or sell outright, or simply want to secure a long term future for your staff and stakeholders, it pays to know how to build future value.

This article is based on a webinar I presented for InPublishing – you can access the recording of the webinar here. (more…)

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Posted in b2b, business strategy, commerce, consumer, content, events, marketing, people and culture, Webinars

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