Carolyn Morgan has advised media organisations on how to grow their business for 20 years – here are some recommendations from senior people she has worked with, and clients of Penmaen Media.

Penmaen Media Client recommendations



“Carolyn is an extremely knowledgable and focused individual and has helped fast track our online presence for our publishing business. When we hired Carolyn we were very uncertain about how to proceed with digital ventures and here we are 10 months later ready to launch multiple professional websites and mobile apps. If it’s logical, strategic and commercial advice about digital opportunities for your business you require look no further.”

Danny Bowler, MD Practical Publishing



“Carolyn was invited by FIPP- the worldwide magazine media association, to assist in developing our digital marketing strategy. She immediately got to grips with the brief, and quickly understood our audience and needs. She is professional, conscientious, and delivered work to a very high standard. Her knowledge of the industry is excellent, and she has been fundamental in helping us to move forward and plan for the future.”

Chris Llewellyn, President FIPP



“Carolyn was a pleasure to work with. Full of bright ideas and how to implement them, she was a breath of fresh air who enthused us all. Her professionalism and experience were apparent from the start and she has helped us to implement an on-going marketing strategy. I am very happy to recommend Carolyn and look forward to working with her again.”

Belinda Don, CEO NewsBase. What, Why and What Next in the global energy industry



“Carolyn ran a strategy workshop with our publishing team in advance of relaunching our site, and provided excellent guidance on how we prioritised the content, how we commercialised it, and how we should implement the relaunch. I’d be keen to work with her again”

Andy Rice Publisher of Photography magazines, Archant Specialist



“Carolyn worked as interim Product Manager for the IET on our Electrical Standards Plus digital workflow product. This was as the product was launched and Carolyn pulled together all the issues which needed resolving, prioritised for further development sprints and worked with our user group. In a challenging post-launch period she provided the direction to ensure problems were rectified and lessons learnt”.

Amanda Weaver, Publishing Director at The Institution of Engineering & Technology



“Carolyn was asked to run several workshops to support and motivate our editorial and production staff moving into multimedia and digital first content types and workflows. Carolyn was very thorough and knowledgeable in her preparation of the agenda, the presentation and the exercises. Her energy and hard work made the day productive and enjoyable and staff greatly benefited from her input. Carolyn is extremely professional and a great facilitator, and RCNi would certainly be happy to work with her on other projects.”

Helen Sumner, Head of Product Development, RCNi



“Carolyn and her colleague were hired by the IFABC to lead a project defining the future road map towards a thriving audit bureau in 2015. The project was a great success and warmly received by the IFABC member bodies; Carolyn defined the work plan, carried out detailed and extensive industry research, identified leading-edge thinkers in the field to interview and presented the conclusions and action plan in a compelling and cogent manner, producing a well-argued and coherent final implementation programme.”

Jerry Wright, CEO of ABC UK and President of IFABC


“Carolyn is a superb partner to work with, professional, knowledgeable, and not easily fazed! She has now moderated channels at two international FIPP events, FIPP London in 2016 and our flagship event, the FIPP World Congress in 2017, doing an exceptional job in each circumstance. Carolyn’s ‘gets’ what media is about today, and this translates into the superb work she does on stage. I highly recommend her.”

Cobus Heyl,  Chief Content Officer, FIPP



“Carolyn has produced some very good work for us this year. She is well organised, quickly gets to grips with her brief and delivers work on time to a high standard and to deadline. She works well with in-house teams providing an objective external perspective as well as practical hands-on analysis.”

Stella Beaumont, Strategy Director, Guardian News and Media

“Carolyn has outstanding expertise in various aspects of running a successful media business. Her research and writing skills have made an excellent contribution to MPG’s own content and our clients’ requirements over the past few years. I recommend Carolyn as a pragmatic, efficient, flexible person to work with. She has always exceeded our expectations!”

Helen Coetzee, MD, Marketing Pro Group


abc uk

“Carolyn worked with the ABC senior team to refine and communicate their Digital Strategy, creating a presentation to the ABC Board which was approved.  Carolyn has a broad understanding of strategic issues fom the publisher perspective across the media industry, and an impressive ability to identify key trends and communicate succinctly how ABC can evolve.  I’ve asked her to help on other projects since and have always been impressed with her professionalism and strategic thinking.”

Richard Foan, Director, ABC



“The digital strategy workshop Carolyn designed for our publishers was informative, engaging and and enjoyable. Best of all, it provided lots of practical ideas that could be adapted and implemented. Carolyn worked hard to ensure that the programme met the various and sometimes very different needs of the group and provided follow-up material. It was a very valuable session indeed!”

Lucy Thomas, Welsh Books Council



Colleagues and business partners


“Carolyn is shrewd, thoughtful, resourceful, reliable and very productive: which is why she is the first person I turn to when I need another brain to work on a strategic project.”

Tim Brooks, CEO, British Medical Journal Group, former MD at The Guardian


“I worked closely with Carolyn Morgan for 8 years. She was part of the executive team which turned around a mid-size magazine publishing business and doubled its size in five years. She excelled at providing strategic focus which influenced everyday action. She successfully sold and acquired magazines and events over this period and became a convert to the potential for digital delivery of content, an insight that was to shape her later career. Carolyn is insightful, practical, hugely industrious and was a thought-leader during our time working together.”

Ian Templeton Group Managing Director Emap Consumer Media


“Carolyn’s greatest strength is her ability to distill information into a clear strategy and then bring people together to make things happen. Her analytical thinking is top notch. And she can build and lead project teams with a high degree of both efficiency and effectiveness, keeping top of mind the activities that will drive growth. I worked with Carolyn on a number of projects at Bauer and her passion, energy and focus were always outstanding”.

Nick Bradley, Marketing and Strategy Director, Bauer


“Carolyn is a high calibre strategic thinker with the proven capability to manage large business programmes from inception through to delivery. She is highly adept at dealing with a wide diversity of business challenges from a P and L and business delivery perspective. I would have no hesitation in recommending her for a senior role in a blue chip business”.

Ralph Percival, Digital Director Specialist, Bauer Consumer Media


“Carolyn is amazing! Not only does she know everyone in the publishing and media industry in the U.K., she understands how the ecosystem of the industry works – and who is driving innovation. She has great stage presence, and is also a terrific interviewer!”

Ken Wasch, President, SIIA


“I worked with Carolyn at Emap Automotive and previously at Emap Apex. Carolyn is one of those strategic thinkers who can evaluate the big picture, quickly break it down to the important insights and then make those easy for teams to understand and take action on. She always has something valuable to add to a debate at a strategic or tactical level even if that’s not always something that everyone agrees with. She is incredibly hard working, focussed on results and always keen to listen to and help solve a tricky problem.”

Paul Sloggett, Marketing Director, Emap Automotive


“Carolyn has an incisive brain and an energetic personality and was one of the key members of the team that built Emap Consumer Magazines into a major force in the publishing industry”

David Arculus, Chairman of O2 and former Group Managing Director of Emap plc


“Carolyn understands the dynamics of specialist communities and publishing markets.  She has an ability to spot new business opportunities and the persistence to bring them to fruition”

Robin Miller, former Chief Executive of Emap plc


“Today traditional specialist media faces opportunity and threats in equal measure. Never before has the industry needed to adapt, experiment and change so quickly to meet the challenges of a dramatically different marketplace. Such change always needs trusted brokers and catalysts to drive innovation from a position of deep understanding of a sector’s history and future opportunity. Carolyn Morgan is an important broker and catalyst for the specialist media industry and will play a key role in its evolution.”

Miles Galliford, Co-founder, joint CEO, Subhub


“I have worked with Carolyn on a couple of projects and have found her to be professional, knowledgeable and very results-oriented. Her knowledge of the publishing industry and in particular digital media are excellent. I look forward to working with Carolyn again in the near future.”

Mark Judd Commercial Director CDS Global

“Carolyn has been highly professional and consistently demonstrated her expertise in the project area throughout the time we have worked together. I look forward to working with her on future projects.”

David Alliston MD, AASM Ltd

Independent publisher clients


“Carolyn Morgan has provided invaluable expert guidance and support in helping The Artists’ Publishing Company Ltd to develop its future digital publishing strategy. Carolyn has been inspirational, informative and a pleasure to work with throughout.”

Dr Sally Bulgin, MD, TAPC

Having discovered Carolyn via articles she had written in the B2B specialist media and subsequently her website, we hired Carolyn to come and navigate us through the tricky terrain of digital vs print subscription packages, pricing and benefits – in a sector which is notoriously cash-strapped and suffering indirectly through government austerity measures. Not only does Carolyn have exceptional knowledge and expertise in the publishing sector, but she skilfully helped us through some strongly held, but differing internal management perspectives on paid-for-versus-free content, ultimately resulting in a unified strategy which we are now implementing. As the owners of a small business, employing consultants is a rare gesture for us, but in this case we believe we had urgent need and in Carolyn, we found the perfect partner and mentor.

Brian Whitehead, Director, Arts Professional


“At Fish & Fly our websites are growing very strongly but with the rapidly changing digital world we felt we needed some specialist advice.  We appointed Carolyn to focus on monetisation especially with regard to subscriptions/ pay walls and found her input invaluable.  She has the expertise and contacts to make a difference and also brings clarity to what is often a very confusing subject.  The team here enjoyed the workshops run by Carolyn and we now have a much better understanding of the options available to us.”

Richard Hewitt, Chairman, Fish & Fly

“We asked Carolyn to help us map out the future of local media and its implications for our business. She was succinct, insightful and focused on what we could do differently. A wake-up call and a catalyst.”

Nicholas Rudd-Jones, Publisher, Local Living Ltd


“I engaged Carolyn to help Tribune Magazine with its digital publishing strategy, with a particular focus on digitising the archive.  She shared her knowledge of how other publishers have tackled this issue, advised on the business plan, and introduced us to commercial partners who are now supporting us in creating an online archive and driving revenues for the publication.  The archive will launch in early 2011. Carolyn possesses in-depth knowledge of digital publishing and has an impressive range of industry contacts. Her advice is always practical and we look forward to working with her again in future.”

Kevin McGrath, Publisher, Tribune Magazine

‘Carolyn gained a detailed understanding of our business context and challenges extremely rapidly.  Her in-depth knowledge of current problems and solutions in publishing meant that she was able to question us intelligently and provide relevant expertise and sector knowledge to help us develop a cost-effective plan.  In a short space of time, Carolyn has added real value to our business.’

Pam Henderson, Chief Executive, Arts Intelligence Ltd


Non-media client recommendations


“Carolyn’s training to help us understand how to harness the power of social media was excellent. Engaging from start to finish, she guided us through the what, the how and the why effortlessly. The real hands on experience was invaluable and stimulated good quality debate on what our approach as an organisation should be. An enjoyable, informative and practical session.”

Sara Blackwell, Business Development Director, Greenwoods Solicitors


“Carolyn worked with me to re-focus our marketing strategy on our key customer targets. She helped us redesign our website to make it easier for customers to find our website, find out about us and buy our award-winning Mentor Training DVD. She is efficient and reliable and delivers what she promises. I would recommend her to others wanting a marketing strategy that yields tangible results.

Richard Naish MD Qi Concepts Ltd


“I am CEO of Advanced Management Skills ( and engaged Carolyn to help us refresh our marketing strategy. This involved strengthening our proposition, finding new ways to attract clients/participants and staying in touch with alumni. She provided much needed analytical rigour to this process and helped us identify a couple of major development opportunities. Carolyn’s approach is highly practical, yet strategic, and challenged our thinking (in a constructive way) about our marketing strategy and tactics. In addition to insights about our core proposition, she provided practical tips on improving our website, and plenty of creative ideas about how to get our message across in different media. She has a flexible and collaborative style which turned out to be extremely productive. I look forward to working with her again on the next stage of our marketing plan.”

Mark Law CEO Advanced Management Skills

    How independent publishers can thrive in future: 10 smart ideas

    November 26th, 2018

    How can niche publishers grow their business in these turbulent times? Specialist publishers gathered at the PPA Independent Publisher Conference in London on 2 November, to hear from pioneering brands like The Lawyer, Rock Sound and The Drum about how to reinvent their business and develop new revenues. These were 10 smart ideas that I […]

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