Posts Tagged ‘brand trust’

Issues for publishers considering e-commerce

Saturday, January 17th, 2009

With advertising revenues stagnating, many publishers are turning to e-commerce.  Beware the risk of price competition, and take care to work out what non-price USP you can develop.  Here’s some issues to consider before you step onto the dark side… (more…)

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Posted in advertising, business strategy, commerce, consumer, implementation

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