Posts Tagged ‘digital publishing’

How nurturing community and authentic content build value

Thursday, September 20th, 2018
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Digital publishing event

Why do publishers see print and digital content as being in competition? Maybe you need to think of them as simply complementary ways of engaging your audience and building your brand.

A digital publishing mini conference at WeWork Shoreditch run by WordPress agency 93digital and content recommendation engine Bibblio prompted me to think about how to build a valuable media brand. Speakers included membership association website Physics World, start up travel publisher Suitcase Media and offline subscription book club Reading in Heels. All agreed on these principles for publishing success… (more…)

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Posted in business strategy, content, marketing

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Seven insights for digital publishers

Sunday, July 22nd, 2018
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Future grows ecommerce revenue

New ideas for digital publishers were shared at the Digital Publishing Innovation Summit in June, with speakers from traditional and digital startup publishers, agencies, brands and broadcasters sharing their latest experiences. I moderated the first day of the summit, and these were my seven top insights for ambitious digital publishers. (more…)

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Posted in advertising, b2b, business strategy, commerce, consumer, content, marketing, technology

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How digital has changed publishing since 2008 and a view of the future

Thursday, October 27th, 2016
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Eight years ago I set up my consulting firm, Penmaen Media, with the intent of helping publishing and media businesses navigate the complex world of digital.

Life hasn’t got any simpler since 2008 – I thought to mark the anniversary I’d sum up the timeline of digital publishing challenges, and look ahead to the future. (more…)

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Posted in agile publisher, b2b, business strategy, consumer, content, marketing, opinions

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How next generation digital content is revolutionising print publishing

Monday, February 8th, 2016
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Have we reached a tipping point in the print to digital continuum? Most publishers who started with print have considered digital as just being a capacious electronic archive for storing articles formerly published in print – or even entire replica editions.

But now more publishers are aiming for “digital first” or even “mobile first” publishing, causing some hard rethinking of what print is really for, and how a print edition of a publication (or media brand, if you prefer) adds value to readers. Digital descendants might just be in the process of forcing their print ancestors to evolve.

For readers are still a bit schizophrenic: they love the convenience of digital, and moan readily if websites don’t adapt beautifully to smartphone screens, but many also like the respite value, and offline immersion of printed magazines. So the print and digital offer, especially for paying subscribers, needs to be truly complementary but at the same time each incarnation has to provide value as a stand-alone product.

So what does this mean for publishers, and how must their editorial and production teams adapt processes and acquire new skills to deliver content in this new way? Based on my work with publishers going through this type of digital transformation, here are some ideas and tips to help the journey. (more…)

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Posted in agile publisher, b2b, content, implementation

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10 quietly revolutionary trends in digital news from RISJ

Wednesday, June 17th, 2015
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The way we all consume news is a strong indication of digital trends across the whole publishing and media sector. So the latest Digital News Report from the Reuters Institute for the Study of Journalism (RISJ) is definitely worth a read. I believe it unearths some subtle trends in consumer behaviour and corporate moves that could be quietly revolutionary. (more…)

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Posted in agile publisher, business strategy, consumer, content, news

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Survival tips for the exploded media business

Monday, November 17th, 2014
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Recently The Economist launched Espresso – a paid daily mobile news service – taking a weekly, analytical, long form publication into the world of mainstream news bites.  Just another example of how media brands are exploding into fragments of content scattered across the web, mobile apps and social media. Rather like Cornelia Parker’s famous exploding shed.

As digital media platforms proliferate and readers switch endlessly from one device to another during the day, media brands find it ever more complex to work out where to put their content fragments and how to tie it all back to a profitable business. These are the three big challenges they face: (more…)

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Posted in b2b, business strategy, consumer, content, marketing

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20 insights for publishers from 2013 PPA conference

Sunday, May 12th, 2013
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The magazine industry seemed less defensive about print and more open to new ways to expand media brands onto web, mobile, events, retailing and more at the PPA annual Conference on 8 May.  These are my top 20 insights from the day. (more…)

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Posted in b2b, business strategy, commerce, consumer, content, events, marketing

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What publishers see as biggest opportunities & challenges: new research

Sunday, April 28th, 2013
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In the Specialist Media Insights research earlier this year, we asked 130 publishers what they saw as their biggest opportunities and challenges.  This provides a unique insight into how specialist media owners see the world right now.

Whilst they can glimpse the potential of digital platforms, online interaction, repackaging content and enhanced ad propositions, there is still a fear of new competitors, making the wrong technology choices, and traditional revenues evaporating before digital grows to replace them.  Plus a real skills gap especially in sales and technology. (more…)

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Posted in advertising, b2b, business strategy, content, marketing

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The tipping point for digital publishing? New research results

Sunday, March 18th, 2012
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How many print publishers are experimenting with digital formats, both on the web and on mobile?  A year ago we surveyed publishers and just 22% had mobile apps, with a further 16% planning apps.  One third were charging for web content.  Early results are just coming in for the 2012 Specialist Media Insights survey, and it looks like digital publishing has just gone mainstream. (more…)

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Posted in b2b, business strategy, consumer, content, marketing

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30 tips for niche publishers: digital media on a shoestring

Saturday, February 18th, 2012
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How can independent publishers in specialist markets take advantage of the opportunities on the web, mobile, social and email when resources are tight?

This selection of thirty practical tips has been gleaned from the experiences of innovative niche consumer and b2b publishers.

The full presentation is being given at Publishing Expo at 3pm on 28 February 2012 in a panel session led by me, Carolyn Morgan, MD Specialist Media Show, with Andy Marshall, MD Immediate Media Bristol and Rob Chambers, MD Total Telecom.

Do come along and listen to the full session, and ask your questions of the panel.  We’re in the Audience/Data Theatre, and it’s free to attend. (more…)

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Posted in b2b, business strategy, consumer, content, events, marketing

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Revolutionary ideas for digital publishing strategy

Sunday, November 27th, 2011
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Traditional (ie print) consumer and b2b publishers have embraced online publishing, but are now having to get to grips with mobile devices and managing readers and subscribers over multiple digital channels.  This week I attended an event hosted by eZpublish and spoke at the PPA Content Managers Forum on mobile publishing.  The two discussions raised some radical ideas for publishers aiming to integrate their various media channels: (more…)

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Posted in b2b, business strategy, consumer, content, marketing

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How to prioritise which digital media channels to publish on

Sunday, November 20th, 2011
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Last week I ran a Digital Publishing Masterclass for a small group of niche publishers, who knew they needed a digital strategy but felt overwhelmed by the sheer range of opportunities available.  Not only did they need to plan their web content and select what was free and what should be paid-for, but they also had to select the right mix of mobile channels, across iOs, Android, Kindle and other smartphone app stores.  Plus there’s the task of co-ordinating social media and managing and extending an email database.  We spent all day reviewing the options, but if you want a quick steer, here’s a set of four criteria which should help identify the top priorities: (more…)

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Posted in b2b, business strategy, consumer

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20 questions to ask your magazine app supplier

Wednesday, October 12th, 2011
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Magazine publishers are keen to experiment with tablet editions, but are confused by the wide range of systems and contracts offered by the main suppliers.  It’s an important decision, especially if you opt for a revenue share model and are tied in for several years.  As well as the obvious questions on upfront costs and revenue splits, here’s a checklist of questions to ask your supplier, covering publishing options, pricing and promotion, data, commercial options and finances. (more…)

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Posted in b2b, consumer, content, marketing

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How a niche publisher migrated a print title to ipad

Sunday, October 2nd, 2011
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Niche magazine publishers are experimenting with tablet and iPad editions all over the place, but most are consumer specialist and are considering their tablet magazine as an additional revenue stream to their print subscriptions.  I was quite impressed, therefore, to find an independent b2b publisher that not only had launched a free b2b app that was wholly ad-funded, but was seriously considering moving completely to that channel and dropping print.  Oh, and he developed the app in-house. You can read more about Sam Spurdens and LOOP digital media in this article about the 2012 Media Pioneers.  But in this article I wanted to analyse why this move works for him – and could be worth consideration by other niche publishers. (more…)

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Posted in b2b, business strategy, content

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Ten reasons for niche publishers to experiment on iPad

Sunday, September 25th, 2011
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Independent publishers in specialist markets could be forgiven for thinking that there is no way they can access tablet publishing, but there are increasing numbers of suppliers offering low-cost routes for niche publishers to test this channel.  Larger companies may sneer at replica apps, but if you suspect there is an international audience for your content, they are a simple way to test the market.  Here’s ten good reasons you should consider testing iPad publishing: (more…)

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Posted in b2b, business strategy, consumer, content, marketing

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The digital divide: business vs consumer publishers

Sunday, May 15th, 2011
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Business and consumer publishers are both grappling with the challenge of digital media, but their emphasis is very different, according to a new survey of 200 publishers commissioned  recently for the Specialist Media Show.  I’ve summarised below the five main divisions the research highlights between B2B and B2C digital publishing strategies: (more…)

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Posted in b2b, business strategy, consumer, content, events, news

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Publishers poised to adopt mobile, but readers still want print

Saturday, April 23rd, 2011
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Adoption of mobile editions of magazines is at a tipping point, finds a recent survey of 200 niche publishers commissioned by the Specialist Media Show.  The sample was biased towards smaller companies, but still 19% stated they already have mobile app versions of their publications, showing that they are approaching a tipping point.  Prof Barrie Gunter of the Dept of Media and Communications at University of Leicester weighs up the statistics and advises publishers to hedge their bets, combining print and digital editions.  Here are the main insights: (more…)

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Posted in b2b, business strategy, consumer, content, news

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Top 10 articles on digital publishing in 2010

Friday, December 31st, 2010
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What were the hottest topics on this blog in 2010?  I’ve listed the top ten most-read articles on digital publishing.  Paid online content featured highly, and the practicalities of creating digital magazines and curating third party content also proved popular.  Plus my rant on why specialist titles do better with independent publishers. Here’s the full set: (more…)

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Posted in b2b, business strategy, consumer, content, marketing

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