Posts Tagged ‘digital strategy’

How to deal with disruption and encourage innovation

Tuesday, November 22nd, 2016
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cbi-2016

The economic, social and political environment has never been so uncertain. At the CBI conference on 21 Nov in London, government, business leaders and insurgent tech firms discussed how to embrace technology disruption and foster innovation. The scope of the debate covered all sectors of the economy, and the role of government, but I believe there are plenty of lessons and ideas relevant to the media sector.

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Posted in agile publisher, business strategy, people and culture

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How to think digital: tips for all publishers from the New York Times

Wednesday, May 28th, 2014
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Last week an honest, 96 page internal report on digital innovation at the New York Times was leaked, and provided some real-world, real-time insight into the challenge for established print publishers in fully grasping the digital opportunity.  From the outside NYT looks like it is innovating in digital, but this report shows that making it work in practice is tough even for well-funded publishers.  You can read the full NYT digital report here but here is my take on the lessons that publishers of all sizes should learn…

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Posted in business strategy, consumer, content, implementation, marketing, news, people and culture

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20 insights for publishers from 2013 PPA conference

Sunday, May 12th, 2013
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The magazine industry seemed less defensive about print and more open to new ways to expand media brands onto web, mobile, events, retailing and more at the PPA annual Conference on 8 May.  These are my top 20 insights from the day. (more…)

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Posted in b2b, business strategy, commerce, consumer, content, events, marketing

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