Posts Tagged ‘ecommerce’

Seven new digital business models for media owners

Thursday, April 12th, 2018

Future plc revenue sources

Publishers are exploring a range of new business models to reduce their reliance on advertising, grow digital revenues and develop multiple revenue sources. Some are focussing on subscriptions and other premium paid services, others exploring e-commerce and affiliates, or reinventing their approach to advertising.

Below are seven approaches to new digital business models with examples from the speakers at the Digital Innovators Summit in Berlin:


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Posted in b2b, business strategy, commerce, consumer, content, technology

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Seven surprising ideas from Digital Media Strategies 2017

Wednesday, March 1st, 2017

Digital Media Strategies 2017

Now you may think you have a good handle on how media is changing, but there were some surprising ideas emerging from the Digital Media Strategies conference last week that might just challenge your views…


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Posted in advertising, b2b, business strategy, commerce, consumer, content

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20 insights for publishers from 2013 PPA conference

Sunday, May 12th, 2013

The magazine industry seemed less defensive about print and more open to new ways to expand media brands onto web, mobile, events, retailing and more at the PPA annual Conference on 8 May.  These are my top 20 insights from the day. (more…)

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Posted in b2b, business strategy, commerce, consumer, content, events, marketing

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Seven Steps to a lucky 2013 for specialist publishers

Tuesday, January 1st, 2013

So how do you think the post-Christmas mobile world will affect how your audience wants to consume and pay for content?  Now that a third of adults in the US own an e-reader or tablet, will British consumers be far behind?  What does all this mean for specialist consumer or b2b publishers – and how can you get your niche media business onto a winning streak for 2013?

Here’s my 7 steps to help niche publishers improve their luck this year. (more…)

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Posted in advertising, b2b, business strategy, commerce, consumer, content, marketing

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How are consumer and b2b publishers tackling digital media?

Saturday, April 28th, 2012

The Specialist Media Insights research polled over 160 publishers in March 2012, asking them how they were approaching online paid content, mobile apps, social media, ecommerce, online events and more.  Most respondents were independent publishers based in the UK, but with a small group of US and European publishers.  In some digital disciplines, b2b publishers are leading the way; in others consumer publishers are the pioneers.  Here’s the subtle differences between the two:


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Posted in b2b, business strategy, consumer, content, events, marketing, news

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Twelve tips for 2012 for specialist publishers

Sunday, January 15th, 2012

The speed of technology change in media is accelerating, and consumers are adapting their behaviour and expectations. Whilst apparently daunting for the niche, independent consumer or b2b publisher, the reality is that there are now more opportunities than ever before to publish content on many channels worldwide and make money.

And the development of low-cost services, revenue share agreements and cloud based software are making new channels accessible to smaller media owners. Plus the good news is that niche audiences are far more loyal, want to connect with each other, and are willing to spend on their personal or professional interests.

This creates a fabulous opportunity for nimble, innovative media businesses to experiment and reach new audiences, long before the media leviathans have got round to calling a board meeting.

I’ve been lucky enough to meet some very inspiring specialist publishers this year, as clients, members of the Specialist Media Network I run on LinkedIn, or speakers at the Specialist Media Conference. I recently published a version of this article on the Specialist Media Show site: my twelve tips for budding Media Pioneers in 2012. (more…)

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Posted in b2b, business strategy, consumer, content, marketing


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