Posts Tagged ‘messaging’

How publishers are getting into conversation with chatbots and messaging

Tuesday, April 4th, 2017

Quartz chat app

Messaging apps are taking over the mobile internet, with rapid growth outpacing established social networks. Users like to communicate within a closed group, and notifications pop up on the lock screen, which is now functioning as the “new inbox.” Brands are starting to use simple chatbots for customer service, and it seems people like the more informal chat style interface.

Publishers, especially in news, are already experimenting with chatbots and using messaging platforms for distribution. Whilst revenues are currently limited, this is a channel that warrants further exploration. (more…)

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Posted in agile publisher, business strategy, consumer, content

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