Posts Tagged ‘mobile’

Digital revolution in publishing and media: what’s changed and predictions for next decade

Saturday, October 6th, 2018
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How publishing has changed in the last decade! Back in 2008 digital basically meant websites, unwieldy content driven projects with a vaguely planned advertising revenue model.  They were considered a distraction from the main business which was print publications, sold on the newsstand or delivered by Royal Mail.

Prompted by a somewhat unexpected 10 year anniversary for my digital media consultancy business, Penmaen Media, I thought I’d have a stab at summing up the main changes in the last decade. And, more dangerously, venture to predict what media might look like in 2028. (more…)

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Posted in advertising, b2b, business strategy, consumer, content, marketing, subscriptions, technology

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10 strategic themes for the future of publishing from FIPP Congress

Saturday, October 14th, 2017
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FIPP World Congress

What is the future of publishing and media brands?  Magazine media businesses from around the world gathered in London for FIPP Congress 9-11 October to share experiences and emerging business models, listen to tech innovations and navigate an increasingly complex world.

These are the top strategic themes I took away from the event. (more…)

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Posted in agile publisher, b2b, business strategy, consumer, content, events, marketing, people and culture

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Seven Smart Digital Publishing Ideas

Tuesday, January 31st, 2017
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Seven Smart Digital Publishing Ideas

Seven Smart Digital Publishing ideas

What are some of the latest trends in digital publishing and how are other media owners experimenting in developing new revenues?

This is the script of a webinar I presented for InPublishing.  You can listen to the full recording here. (more…)

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Posted in advertising, agile publisher, b2b, business strategy, commerce, consumer, content, marketing, Webinars

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Webinar recording of Seven Smart Digital Publishing Ideas

Monday, January 30th, 2017
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Seven Smart Digital Publishing Ideas

Recording of webinar presentation for InPublishing on Seven Smart Digital Publishing Ideas.

Digital is revolutionising publishing, and media owners need to experiment with new approaches.  This webinar looks at the main trends and discusses seven new ways to think about your media business.  Plus it shares some inspiring case studies.

If you’d like an informal discussion – over the phone or over a coffee – about how to apply these ideas to your media business, then please get in touch.

About the author

Carolyn Morgan has over twenty years experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on the topic of digital publishing strategy for media sector publishers and events.

 

 

 

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Posted in advertising, agile publisher, b2b, business strategy, consumer, content, events, In Publishing, marketing, Webinars

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Your seven digital publishing priorities for 2017

Tuesday, January 3rd, 2017
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quartz mobile app

So here we are in 2017, in a world where the only certainty is continued technology change, and digital media continue to chomp away at print. How do businesses formerly known as publishers keep their audience engaged and secure their revenues?

Which trends do you need to take notice of and include in your plans for this year?

Well this is my suggested list of priorities… (more…)

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Posted in advertising, b2b, business strategy, consumer, content, events, implementation

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10 smart mobile publishing ideas from FIPP London

Saturday, May 14th, 2016
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nyt-vr

A couple of years ago, publishing effectively became digital first. This year, it’s pretty much mobile first, with many media businesses now finding over 60% of their traffic is on mobile devices, with smartphones leading the growth.

FIPP’s London conference on 10-11 May 2016 devoted two whole days to exploring mobile opportunities, and I was invited to moderate twenty-two sessions – exploring the experiences of publishers as varied as Quartz, Martha Stewart, Time Inc, Immediate Media, The Daily Beast, Popsugar and the New York Times. Here’s a taste of what I learnt… (more…)

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Posted in b2b, business strategy, consumer, content, marketing

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Five practical ideas for digital media transformation

Thursday, March 5th, 2015
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All publishing businesses are grappling with the challenge of developing new digital revenues for established media brands.  The experience hill they have to climb is as much about culture, organisation and skills as it is about technology. So the real world case studies on show at Publishing Media Expo last week were as interesting for their insights on how to effect digital change as they were for new tech advances. These are the smart ideas I noted from the day. (more…)

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Posted in agile publisher, b2b, business strategy, content, events

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Seven ways to reinvent your media business in 2014

Sunday, January 5th, 2014
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Just a few years ago, media and publishing seemed simple.  Create great editorial, wrap it up into a magazine, send it out to your readers and sell some advertising.  Digital media felt like a bit of a sideshow – it was fine to dabble a little, but it wasn’t a big profit generator.

But now many established media brands are moving away from print altogether – for example Lloyds List has just successfully gone 100% digital, AutoTrader published its last print edition in June.

And with this shift to digital media the landscape changes: everything is apparently measurable, and the definition of the purpose of a media brand is more blurred: instead of just creating content, are you advising people on buying decisions, helping business people gain advantage, fostering networking in an industry or community?

From enjoying a protected market, media organisations are now competing with government, consultancies, retailers, agencies, brands, trade associations and self-organised communities.

So how can the organisation formerly known as a publisher reinvent itself and thrive in 2014 and beyond?  Here’s seven core principles that I believe will enable a smoother transition. (more…)

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Posted in advertising, b2b, business strategy, consumer, content, marketing

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Paid for mobile apps for publishers

Wednesday, November 11th, 2009
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There’s been a media feeding frenzy these last few months about mobile apps, specifically on the iphone, largely driven by the high numbers of free games and gimmicks.  But when the fuss has died down, and the number of smartphones owned by the general consumer grows, can mobile apps provide a new revenue source for more “serious” content publishers?  I’ve been collecting examples of paid for mobile apps that look like they might actually make money for publishers.  Very few can make the free-app/ ad-funded model work on mobile, so these are all paid-for.  They seem to fall into five separate categories: (more…)

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Posted in b2b, consumer, content, marketing

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