Posts Tagged ‘Multi-platform publishing’

Surfing the chaos wave – 8 insights for the future of B2B media

Wednesday, October 28th, 2015
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Markets are changing ever faster: technology cycles are speeding up, customers are becoming ever more demanding, competition can come from any region of the globe and completely unexpected directions, and advertising and marketing spend is evolving away from traditional media.

This wave of chaos can seem overwhelming to B2B media organisations, but maybe rather than being swamped by the deluge, there are ways to successfully surf it and discover new sources of value.

At the IIN Conference on 22 October, media business leaders from the likes of WGSN, Bloomberg, Incisive, Centaur, Euromonitor, Sigaria, CRU and other progressive ambitious B2B publishers, shared their experiences and provided guidance on not only surviving but thriving amid the technology deluge.

These are the eight main themes I took away from the day…

(more…)

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Posted in agile publisher, b2b, business strategy, content, marketing, news, people and culture

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Breaking and remaking business media

Wednesday, June 17th, 2015
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This article was first published in In Publishing magazine

The digital revolution came early and abruptly for business to business publishers, excising lucrative recruitment advertising and undermining the traditional print controlled circulation model.  Mobile, tech savvy, cost focussed, disloyal business executives were quick to seek free sources of content and take advantage of new free or low-cost digital tools to gain relevant market insights or make new connections.

So business to business media organisations, once the gatekeepers of business-critical news and information, have had to re-examine their business sharpish, or risk extinction.  Those that have already emerged successfully from this traumatic period have reinvented themselves as subscription driven business intelligence sources, orchestrators of specialist international professional communities, or smart providers of commercial marketing solutions.

Which means there is plenty to learn from these pioneers for publishers a little further behind in the digital evolutionary curve. (more…)

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Posted in agile publisher, b2b, business strategy, content, In Publishing, marketing

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