Posts Tagged ‘New York Times’

10 smart mobile publishing ideas from FIPP London

Saturday, May 14th, 2016
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A couple of years ago, publishing effectively became digital first. This year, it’s pretty much mobile first, with many media businesses now finding over 60% of their traffic is on mobile devices, with smartphones leading the growth.

FIPP’s London conference on 10-11 May 2016 devoted two whole days to exploring mobile opportunities, and I was invited to moderate twenty-two sessions – exploring the experiences of publishers as varied as Quartz, Martha Stewart, Time Inc, Immediate Media, The Daily Beast, Popsugar and the New York Times. Here’s a taste of what I learnt… (more…)

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Posted in b2b, business strategy, consumer, content, marketing

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How to think digital: tips for all publishers from the New York Times

Wednesday, May 28th, 2014
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Last week an honest, 96 page internal report on digital innovation at the New York Times was leaked, and provided some real-world, real-time insight into the challenge for established print publishers in fully grasping the digital opportunity.  From the outside NYT looks like it is innovating in digital, but this report shows that making it work in practice is tough even for well-funded publishers.  You can read the full NYT digital report here but here is my take on the lessons that publishers of all sizes should learn…

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Posted in business strategy, consumer, content, implementation, marketing, news, people and culture

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