Posts Tagged ‘Quartz’

How publishers are getting into conversation with chatbots and messaging

Tuesday, April 4th, 2017
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Quartz chat app

Messaging apps are taking over the mobile internet, with rapid growth outpacing established social networks. Users like to communicate within a closed group, and notifications pop up on the lock screen, which is now functioning as the “new inbox.” Brands are starting to use simple chatbots for customer service, and it seems people like the more informal chat style interface.

Publishers, especially in news, are already experimenting with chatbots and using messaging platforms for distribution. Whilst revenues are currently limited, this is a channel that warrants further exploration. (more…)

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Posted in agile publisher, business strategy, consumer, content

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10 smart mobile publishing ideas from FIPP London

Saturday, May 14th, 2016
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A couple of years ago, publishing effectively became digital first. This year, it’s pretty much mobile first, with many media businesses now finding over 60% of their traffic is on mobile devices, with smartphones leading the growth.

FIPP’s London conference on 10-11 May 2016 devoted two whole days to exploring mobile opportunities, and I was invited to moderate twenty-two sessions – exploring the experiences of publishers as varied as Quartz, Martha Stewart, Time Inc, Immediate Media, The Daily Beast, Popsugar and the New York Times. Here’s a taste of what I learnt… (more…)

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Posted in b2b, business strategy, consumer, content, marketing

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