Posts Tagged ‘search engine optimisation’

How to think digital: tips for all publishers from the New York Times

Wednesday, May 28th, 2014

Last week an honest, 96 page internal report on digital innovation at the New York Times was leaked, and provided some real-world, real-time insight into the challenge for established print publishers in fully grasping the digital opportunity.  From the outside NYT looks like it is innovating in digital, but this report shows that making it work in practice is tough even for well-funded publishers.  You can read the full NYT digital report here but here is my take on the lessons that publishers of all sizes should learn…


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Posted in business strategy, consumer, content, implementation, marketing, news, people and culture

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Five ideas for building quality external links

Sunday, August 15th, 2010

Small businesses quickly discover that the key to success in natural search is gaining quality external links.  Paid-for directories can’t compete with highly relevant, authoritative sites linking back to your business website.  The bad news is that this takes time to establish.  The slightly better news is that with a little creativity, and using your existing real-world business relationships, you can make good progress in a few months.  The first step is to make a list of your 10 or 20 target sites for links and work out what you can trade with them, and how you can translate real world business relationships into quality inbound links.  I’ve listed five approaches that have worked for SMEs I have encountered while running SEO workshops, and for my own business sites. (more…)

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Posted in news

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Search engine optimisation made easy

Thursday, May 14th, 2009

Whether you’re a small business optimising your own site for search engines in your spare time, or a larger business wondering whether to spend a small fortune with an SEO agency, it’s easy to get bewildered by the options available.  Here’s a simple starter kit of tips for basic search engine optimisation, inspired by an ex-colleague of mine, Simon Penson, who learnt his craft on the website of Todays Golfer Magazine, and now works with a range of clients on SEO research and copywriting.  The Emap specialist interest sites we launched together grew their traffic almost entirely through content-driven SEO and spent very little on paid marketing.  My own view on SEO is that it helps enormously if you are either a wordsmith yourself, or know a good journalist, so you can incorporate your keywords without distorting the copy. (more…)

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Posted in content, marketing, news

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