Posts Tagged ‘social media’

What digital news trends mean for specialist media businesses

Sunday, August 19th, 2018
Share

The annual Digital News Report by the Reuters Institute for the study of journalism (RISJ) is a comprehensive look at trends in online news across the world. Whilst news itself is a specific discipline, I have found that people’s behaviour in consuming digital news content provides clues for future trends that will affect all media businesses. To save you reading the full 144 page report, these are my main insights for specialist publishers planning their digital strategy.

 

(more…)

Tags: , , , , ,
Posted in b2b, business strategy, consumer, content, technology

No Comments »

Seven insights for digital publishers

Sunday, July 22nd, 2018
Share

Future grows ecommerce revenue

New ideas for digital publishers were shared at the Digital Publishing Innovation Summit in June, with speakers from traditional and digital startup publishers, agencies, brands and broadcasters sharing their latest experiences. I moderated the first day of the summit, and these were my seven top insights for ambitious digital publishers. (more…)

Tags: , , , ,
Posted in advertising, b2b, business strategy, commerce, consumer, content, marketing, technology

No Comments »

How should publishers engage with social platforms?

Tuesday, April 3rd, 2018
Share

Economist on Snapchat

Facebook and their ilk have become an important part of digital content distribution and promotion. But how should publishers navigate the minefield of tech giants and social platforms to reach a global audience without losing direct contact with their readers, or losing control of their data? There was plenty of debate at the FIPP/VDZ Digital Innovators Summit in Berlin about social strategies; in this article I have summarised what seems to be working on both sides of the Atlantic. (more…)

Tags: , , , , , , ,
Posted in b2b, business strategy, consumer, content, marketing, technology

No Comments »

Webinar: 10 Practical Strategies for the Future of B2B Media

Sunday, February 4th, 2018
Share

 

This is the recording of a webinar I presented on Navigating the Future of B2B Media: 10 Practical Strategies, for InPublishing Magazine on 30 Jan 2018.  I consider the importance of events, data and intelligence products, customer insight, content marketing solutions, marketing automation and the digital talent gap.

Below is a summary of the Q&A session after the webinar, covering topics from paid subscriptions to the future of display advertising, artificial intelligence, social media, the future for print and the potential of virtual reality technologies for publishers. (more…)

Tags: , , , , , , , , ,
Posted in b2b, business strategy, content, events, In Publishing, technology, Webinars

No Comments »

Insights for independent publishers: social media, paywalls, print innovation

Sunday, December 18th, 2011
Share

Independent publishers face the same challenges as larger media organisations: how to make money from their content on the web, smartphones and tablet, but on far smaller resources.   Recently I attended the PPA’s Independent publisher conference, and heard about recent developments in using social media, charging for content and innovation in print.  Here’s my take on the top themes: (more…)

Tags: , , , , , ,
Posted in b2b, business strategy, consumer, content, marketing, news

6 Comments »

7 ways event organisers can use social media

Sunday, July 10th, 2011
Share

The traditional way to promote events is to own a media channel, or acquire a media partner, and use editorial, inserts, ads and email marketing to reach their readers.  But if your target audience don’t neatly fit into an existing publication’s profile, how else can you market your event?  Social media is now sufficently widespread to be a viable additional channel to promote events, and neatly taps into the motivation for attending a live event in the first place, namely networking with people who share the same interest or profession.  I’ve experienced this first hand by using Linked-in and twitter to promote the Specialist Media Show.  Here I share seven ways event organisers can use social media to market their events: (more…)

Tags: , , , , ,
Posted in b2b, consumer, events, marketing

1 Comment »

20 tips on social media for small business

Tuesday, March 22nd, 2011
Share

How can small businesses get value out of social media?  On 21 March I attended the online marketing conference organised by @ebizclub in Nottingham and was impressed with the quality of speakers. I’ve summarised my top 20 takeaways from the day below; find more snippets on #omce2011 or follow these speakers on twitter.  The overall theme was that businesses should behave on social media as they would in real social situations. (more…)

Tags: , , , , , , , ,
Posted in marketing, news

3 Comments »

Top tips for ambitious media businesses in 2011

Sunday, January 16th, 2011
Share

Over the last year, through my consultancy work, and running the Specialist Media Show, I’ve spoken to many specialist publishing businesses who are rapidly taking their publications into digital, events and other new businesses.  There seems to be a new mood of optimism, of engagement with the new opportunities, and many who experimented in 2010 are now seeing their reach and revenues expand.  So here are my top five tips for ambitious consumer specialist or business to business publishers, who have big plans for 2011. (more…)

Tags: , , , , ,
Posted in advertising, b2b, business strategy, consumer, content, events, marketing

2 Comments »

Beyond the paid content debate – how to build value from free content

Sunday, June 13th, 2010
Share

Media owners and commentators are currently obsessed with charging directly for content delivered online, but at the Specialist Media Show conference last month I heard about an alternative way to grow revenues from free online content, with several key insights from Craig Hanna of econsultancy.  Free content can also drive a great targeted database of your audience, and other speakers in the same session – Louise White, Steve Kemish, Jenny Moseley – shared tips on using social media and email to create value from that database.  Here are the top insights: (more…)

Tags: , , , , ,
Posted in b2b, business strategy, consumer, content, marketing

3 Comments »

Building content around people

Tuesday, January 12th, 2010
Share

Media owners often believe it’s their brand, its reputation for quality content and heritage that draw readers and advertisers, but often it’s the people that write for them – the columnists, the experts and product reviewers, that are the main attraction. In specialist consumer and professional b2b markets, the readers themselves are often experts in their subject, and key individuals at suppliers or advertisers are considered worth listening to as well.  In the new world of social media, it’s individuals that have more success on Linked-in, facebook, twitter et al than companies, as their networks are based on personal contacts. Inspired by a great blog post by Ashley Friedlein of econsultancy on tips for successful paid content businesses, which talks about the value of “hijacking” identities online, I have thought about how this can be applied by media owners to rethink how they promote their content. Here are some steps that could help you to build content around people… (more…)

Tags: , , , , , ,
Posted in b2b, business strategy, consumer, content, marketing

9 Comments »

How to use content to acquire links and grow traffic

Thursday, December 17th, 2009
Share

The web turns every business into a publisher.  Whether you are a professional services firm, a niche retailer or a bespoke dressmaker, if you want to be found online by new customers, you need to attract quality traffic to your website. The most effective way to do this is by building up relevant, authoritative inbound links – which help to source the right type of visitors, and also improve your natural search rankings.  So how do you go about building quality links?  The best route is specialist content – even if you don’t think of yourself as a publisher, you are an expert on your product or service and understand your customers’ problems.  Content is far more compelling than paid-for directory links, as it engages the customer on the point of a purchase decision and positions your business as providing useful advice.  First you need to identify your target audience, and work out their main concerns and where they need help.  Then build a list of target sites to link to: they need to be relevant, the sort of places your customers go, and have good page rank.  Then you are ready to start using content to acquire links and grow traffic… (more…)

Tags: , , , , , , ,
Posted in b2b, consumer, content, marketing

1 Comment »

How social media can drive traffic for online publishers

Friday, October 16th, 2009
Share

Most publishers are aware of the growth of social media and feel sure there is potential to harness it to drive traffic to their site.  The AOP recently surveyed its big publisher members, and social media was ranked as the 3rd biggest opportunity, after mobile and broadband.  News sites now find about 10% of their traffic comes from social media. Many online-only publishers, eg www.ehow.com, have used social media to grow traffic and reduce their reliance on google.  But how do you go about creating a content-driven social media strategy?  Here’s some steps to guide you through: (more…)

Tags: , , ,
Posted in b2b, consumer, content, marketing

4 Comments »

Trends and tips in specialist information publishing from SIPA congress

Tuesday, July 14th, 2009
Share

Last week I attended the SIPA (specialist information publishers association) annual UK congress, and picked up lots of interesting insights from speakers and delegates, largely b2b publishers of newsletters, events and online content services, but with a smattering of consumer publishers as well.  Many businesses had started out as traditional print newsletters but are now migrating to online information publishing. Here are some trends and tips to help consumer and b2b print publishers alike as they make their digital transition: (more…)

Tags: , , , , , , , , , , ,
Posted in b2b, business strategy, consumer, content, opinions

1 Comment »

Working effectively with digital agencies

Monday, July 6th, 2009
Share

I’ve just completed a series of presentations to about 250 SMEs across the East Midlands on how to select, and build a good working relationship with, digital agencies, whether they build and design websites, enhance SEO and PPC, run an email marketing campaign, or advise on ecommerce or social media.  Digital is a particularly tricky discipline as most business owners have limited knowledge and can feel at a disadvantage. I’ve had plenty of feedback from my audiences both on common pitfalls and secrets of success.  Whilst this is primarily based on the experiences of smaller businesses, I believe many of these five key principles apply equally to larger client-agency relationships. (more…)

Tags: , , , , , , , , , , , , ,
Posted in b2b, consumer, implementation, marketing

1 Comment »

  • get the latest
    ideas & tips
    first with our

    newsletter

    Subscribe to our
    mailing list

    Is your organisation a....