Posts Tagged ‘talent’

Webinar: 10 Practical Strategies for the Future of B2B Media

Sunday, February 4th, 2018


This is the recording of a webinar I presented on Navigating the Future of B2B Media: 10 Practical Strategies, for InPublishing Magazine on 30 Jan 2018.  I consider the importance of events, data and intelligence products, customer insight, content marketing solutions, marketing automation and the digital talent gap.

Below is a summary of the Q&A session after the webinar, covering topics from paid subscriptions to the future of display advertising, artificial intelligence, social media, the future for print and the potential of virtual reality technologies for publishers. (more…)

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Posted in b2b, business strategy, content, events, In Publishing, technology, Webinars

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Navigating the future of B2B Media: 10 practical strategies

Thursday, January 4th, 2018

Business to business media is in a state of flux, with subscribers and advertisers’ own businesses changing fast thanks to technology and internationalisation. The organisations formerly known as B2B publishers are having to reinvent themselves as information services, networking facilitators, lead generators and marketing solutions consultants.

Where are the nuggets of future value in this more complex environment for B2B media? How should publishing leaders be evolving their brands?

Over this year I’ve been working with several B2B publishers on aspects of their digital strategy, and also interviewed ten B2B leaders as part of a research project for Merit Group. This article summarises my observations on how to create long term value in B2B media. (more…)

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Posted in b2b, business strategy, content, events, people and culture, technology

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Tips for success on a web project

Thursday, January 8th, 2009

It’s always tempting to build a bespoke site – and equally tempting to over-spec it and become frustrated when timescales and budgets over-run. Here are some tips for success based on my experiences in project managing nine web launches for a major publisher…. (more…)

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Posted in b2b, business strategy, consumer, implementation

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