Posts Tagged ‘web summit’

Building communities at B2B events: learning from Web Summit 2017

Monday, December 18th, 2017
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Events are a growing part of B2B media portfolios, building brands and increasing revenues. A successful event, however, is about more than the speakers, sponsors and content: delegates are keen to use live events to expand their network and make new connections. So building a community in advance of the event is increasingly important. I’ve looked in depth at one event, Web Summit, which has always focussed on networking, and drawn out some ideas which could be applied to other B2B events. (more…)

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Posted in b2b, events, marketing

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Ethical issues in tech: what it means for media businesses

Wednesday, November 15th, 2017
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artificial intelligence robot sophia

This article on ethical issues in tech is part of a series exploring key tech themes raised at the web summit and how they might affect media brands.  Read about all the themes here.

Technology has been evolving faster than our ability to develop ethical codes and regulation.  Social platforms and algorithms can be gamed for political ends.  Technology will destroy some jobs (including truck drivers and call centre agents) and create new roles, causing social disruption.  Large global tech corporations have enormous power and governments struggle to collect taxes and control monopolistic practices.  And as AI starts to surpass human intelligence, how can we ensure its power is not exercised to the detriment of human values?  But tech can also be used for good, to counter inequality and fight climate change.

So how should media brands react to these ethical issues? (more…)

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Posted in business strategy, news, technology

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How digital is changing learning and work

Wednesday, November 15th, 2017
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digital changing learning

This article on how digital is changing learning and work is part of a series on major tech trends and the impact on media brands based on ideas from Web Summit.

Read about the other tech themes here.

How is digital changing learning and work? Rapidly changing job roles mean that school and university students must acquire different skills, with some calling for more “code literacy.” Those already working will need to accept the need for lifelong learning, using a mix of online tools and face to face. The proportion of freelance workers will grow, gaining flexibility in hours and location, and providing on-tap expert skills for larger organisations.

So what are the challenges and opportunities for media brands created by this new landscape of work and learning? (more…)

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Posted in business strategy, content, news, technology

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New frontiers in tech: what media brands can learn from web summit

Monday, November 13th, 2017
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Web Summit Lisbon 2017

Technology is enhancing and disrupting every sector of business and society, in every part of the world. Like a benign virus, technology can worm its way into any value chain, find efficiencies and share information transparently, automate and simplify processes. Startups are endlessly seeking markets that might pay for new and better services.

Web Summit in Lisbon in November 2017 brought together 60,000 people working in tech businesses, from aspiring startups to large corporations, from marketers to developers, plus investors and policymakers. New products were showcased and ethical problems explored in hundreds of talks and panel sessions. Hundreds of startups hustled for investment and partnerships. The energy, ingenuity and ambition of the movers and shakers in the tech ecosystem was awe-inspiring.

Nobody can ignore the pace of technology change, and what may seem futuristic and far-fetched on stage here will be affecting consumers and businesses in a matter of years, or maybe months.

So what trends should media brands be monitoring? I have summarised six key themes to be aware of:

(more…)

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Posted in agile publisher, b2b, business strategy, consumer, news, technology

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